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Unthinkable with Jay Acunzo - Podcast

Unthinkable with Jay Acunzo

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

Careers Business Creativity Storytelling Entrepreneurship Marketing
Update frequency
every 11 days
Average duration
30 minutes
Episodes
220
Years Active
2016 - 2024
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A Small Fiction [Revisited]

A Small Fiction [Revisited]

Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.

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Book Jay to speak at your next eve…

00:40:39  |   Mon 14 Oct 2019
The Stuff Inside [Revisited]

The Stuff Inside [Revisited]

Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we…

00:21:03  |   Mon 07 Oct 2019
Dumb Ways to Die [Revisited]

Dumb Ways to Die [Revisited]

When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that m…

00:39:10  |   Tue 24 Sep 2019
How to Reinvent Live Music

How to Reinvent Live Music

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use sm…

00:36:13  |   Tue 17 Sep 2019
Something Smelly This Way Comes [Revisited]

Something Smelly This Way Comes [Revisited]

When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.

For speaking inquiries to have Jay at your next event …

00:36:48  |   Wed 11 Sep 2019
The Man Bun [Revisited]

The Man Bun [Revisited]

Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode.

Join marketing leade…

00:30:58  |   Mon 26 Aug 2019
Creative Cafe: We All Write Menus

Creative Cafe: We All Write Menus

Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs.

Subscribe to our monthly newsletter, all about brands making shows. Subsc…

00:52:35  |   Fri 09 Aug 2019
Stagnation Is The Enemy

Stagnation Is The Enemy

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story …

00:41:05  |   Wed 31 Jul 2019
Wrinkles

Wrinkles

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deco…

00:29:39  |   Thu 18 Jul 2019
Innovation Impossible

Innovation Impossible

Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we fina…

00:23:05  |   Thu 11 Jul 2019
Triple Dip! #3: Intuition and Process

Triple Dip! #3: Intuition and Process

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at mark…

00:17:13  |   Wed 03 Jul 2019
Triple Dip! #2: The Pike and the Minnow

Triple Dip! #2: The Pike and the Minnow

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at mark…

00:41:25  |   Wed 03 Jul 2019
Triple Dip! #1: The Bias to Act

Triple Dip! #1: The Bias to Act

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at mark…

00:19:44  |   Wed 03 Jul 2019
There's Something About the Light

There's Something About the Light

Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve …

00:14:46  |   Thu 27 Jun 2019
The Shift We Don't Discuss Enough

The Shift We Don't Discuss Enough

Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if…

00:37:54  |   Fri 31 May 2019
Don't Be Like Mike

Don't Be Like Mike

"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding c…

00:34:15  |   Mon 27 May 2019
Creative Cafe: Standup Comedy with Sarah Cooper

Creative Cafe: Standup Comedy with Sarah Cooper

Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurtin…

00:47:26  |   Mon 20 May 2019
Make It So

Make It So

How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Ove…

00:23:17  |   Mon 13 May 2019
A Very Persuasive Porpoise

A Very Persuasive Porpoise

When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell…

00:34:00  |   Tue 07 May 2019
Sound Comes First

Sound Comes First

Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place...

Today, a story about family, business, legacy, and hand-crafted products, found in the most un…

00:31:14  |   Tue 30 Apr 2019
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