An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.
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Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we…
When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that m…
A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use sm…
When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.
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Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode.
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Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs.
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Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story …
When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deco…
Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we fina…
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at mark…
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at mark…
Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!
As always, you can subscribe to my monthly newsletter about crafting great shows at mark…
Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve …
Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if…
"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding c…
Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurtin…
How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Ove…
When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell…
Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place...
Today, a story about family, business, legacy, and hand-crafted products, found in the most un…