Unthinkable with Jay Acunzo

Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who…

In a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we ca…

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, p…

Learn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

The first group begins work April 11.

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Achieve your creative goals with small …

In this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today.  

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A story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who…

In this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about how a small team of creative people operating out…

In the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt …

Patrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce cancellations and optimize pricing and ultimately ear…

Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.

Suzy is the founde…

In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.

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In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the…

Today, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the cr…

In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give…

It’s a team that borders on a circus, bucks baseball traditionalists, and is unapologetically authentic. It’s a team that deeply resonates with fans both near and far, whose players go through “Fan F…

What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring…

Every week Jay waits until the last minute to write his weekly newsletter, why?  In this short episode, Jay unpacks why he puts a weekly constraint on himself and how that has served as a tactic to w…

We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire.

For Chris Sharpe and Adriene Mishler, the idea might have applied ... but …

No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us from doing our best work. These aren't external fa…

What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in th…