Unthinkable with Jay Acunzo

In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way.

Stories from one of the world'…

A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Jay unpacks three common misconceptions about how w…

In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can cr…

In 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampled her song "Alaska." His reaction, captured on c…

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd pref…

Any story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals.  Today, the four things we can change in any story we f…

Hrishikesh Hirway is a musician and creator/host of the popular podcast Song Exploder. The show has a simple but powerful premise: each episode, a musician breaks apart a single track and, piece by p…

In this shorter, monologue episode,  we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming to beat down their doors and crush them and why we…

To be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the intertwining thoughts and emotions in our work -- the jum…

For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us …

In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone…

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter w…

One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work.

Today, we learn how to tell stories…

This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- …

One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. 

As we continue our exploration, we have t…

In this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! 

They were heading down that now-familiar creator path of digital f…

Which books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them.…

In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews ar…

In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation.  Ja…

Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the  nooks and crannies of the internet.

Today, …