Unthinkable with Jay Acunzo

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories about Jay Baer's barbecue adventures (and why his fa…

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Do…

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more kn…

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.

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Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

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We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

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TODAY'S STORY: The role of your gut instincts in creating exceptiona…

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear…

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and wh…

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

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Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, …

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

TODAY:

If you want to break fr…

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes so…

Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition?

TODAY:

We assume creativity has to be big. W…

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on indus…

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TODAY:

Why do some people seem totally fine using tactics that make us nauseous? If…

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Jonathan Fields has written several books, hosts a top podcast, and speaks all over…

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If you're going to reject conventional thinking and instead trust your intuition, y…

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Deb Aoki is like many of us craft-driven c…

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TODAY:

Your creative intuition is a powerful guide. So why does it occasionally se…