The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
- Update frequency
- every 10 days
- Average duration
- 24 minutes
- Episodes
- 137
- Years Active
- 2022 - 2025
The business of golf + building the largest golf community w/ Travis Schoen, Founder of NW Golf Guys
Travis Schoen, Founder of NW Golf Guys joins the show to talk about:
- How Travis moved from scoring free golf to starting a golf league and growing its member base to more than 7,000 members.
- How the ga…
A better alternative to big coffee + building the world's most beautiful (and smart) coffee machine with Sahand Dilmaghani, Founder of Terra Kaffe
Sahand Dilmaghani, Co founder and CEO of Terra Kaffe, joins the show to talk about
- Building the worlds most beautiful and intelligent espresso machine, and the process that went into prototyping a bet…
Finding joy in what you're building + building a Unicorn (Spendesk) and balancing transparency with confidence w/ Jordane Giuly, CEO and Founder of Defacto
Jordane Giuly, CEO and Co founder of Defacto, joins the show to talk about
- Jordan'e experience building a Unicorn at Spendesk and the decision to walk away from the successful startup he co-founded.
…
Should you launch a free product? + solving for the "accidental IT manager" w/ Martin Pannier, CEO of Primo
Martin Pannier, Co founder and CEO of Primo joins the show to talk about
- Lessons learned building product at Gusto that led to solving for the "accidental IT Manager"
- The decision to launch a free prod…
Raising $10M from Founders Fund + what to look for in co founders with Parker Gilbert, CEO of Numeric
Parker Gilbert, Co founder and CEO of Numeric, joins the show to talk about
- How going through a challenging financial audit led to the insight of founding Numeric.
- The character traits that Parker …
From Kickstarter to the Queen of Scotch w/ Carin Luna-Ostaseski, Founder of SIA Scotch Whisky
Carin Luna-Ostaseski, Founder of SIA Scotch Whisky, joins the show to talk about
- The process Carin went through to kickstart the SIA brand, and being the first hispanic woman to found a Scotch brand.
- T…
The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly
Lessons learned from 300 pitch meetings w/ Andrew Firestone, CEO of Mermaid Chart
Andrew Firestone, CEO of Mermaid Chart, joins the show to talk about:
- The venture studio model and building Mermaid Chart out of Open Core Venture Studio.
- Stepping into the CEO role at Mermaid and buil…
From the kitchen to the boardroom w/ Matt Wadiak, Co founder of Blue Apron and CleanUp
Matt Wadiak, Co founder and former COO Of Blue Apron, and CEO and Co founder of CleanUp joins the show to talk about
- Founding Blue Apron and being one of the first movers in meal planning and e-comm…
Eliminating food waste, odors, and fruit flies with Harry Tannenbaum, Co founder of Mill
Harry Tannenbaum, Co founder of Mill, joins the show to talk about.
- Harry's experience at Nest and building products that are really good for that planet.
- The Mill process of finding PM fit as a hardw…
From paycheck to purpose with Joel Pollick, CEO and Cofounder of Percent Pledge
Joel Pollick, Co founder and CEO of Percent Pledge, joins the show to talk about
- The three main challenges that consumers wrestle with when it comes to giving back.
- Building a culture of giving, shifti…
King of the rental thrones, David Sauers, Co founder of Royal Restrooms
David Sauers, Co founder of Royal Restrooms, joins the show to talk about:
- A porta potty mishap that led to building one of the largest and most successful portable sanitation companies.
- The explosion …
Losing $100M and rebuilding the right way w/ author and entrepreneur, David Meltzer
David Meltzer, author, coach, speaker and co founder of Sports 1 Marketing joins the show to talk about:
- Growing up in a family with "not-enough" to a $3.5B exit and building the most successful sport…
How secure are these AI apps? w/ Tito Sestito, CEO and Founder of HiddenLayer
Chris "Tito" Sestito, CEO and Co founder of HiddenLayer, joins the show to talk about
- How prepared (or unprepared) companies and our government is for the evolution of AI
- Raising a $50M round from …
The future of Art + Museums 2.0 with Tom McLeod, Founder of Arkive
Tom McLeod, Founder and Executive Director of Arkive, joins the show to talk about:
- Re-imagining the art museum and the founding story behind Arkive.
- Breaking down the collectibles space and the evolut…
Being Remarkable with Guy Kawasaki
Guy Kawasaki, evangelist and author, joins the show to talk about
- From Kalihi Valley to Apple. The first bridge that Guy took to success that started in the 6th grade.
- What is a product evangelis…
Disrupting the MBA w/ Ariel Renous Co founder and CEO of Augment
Ariel Renous, Co founder and CEO of Augment joins the show to talk about
- How Augment is disrupting the traditional MBA program.
- Fundraising for Augment and $6M from RTP Global.
- The future of executive …
The Business Inside the Game w/ Entrepreneur & NBA All-Star, Baron Davis
Baron Davis, Founder and CEO of B.I.G (Business Inside the Game), joins the show to talk about:
- Baron's "renegade approach" in transitioning from NBA All-Star to entrepreneurship.
- The importance of inv…
How Gen Z invests their $ with Eve Halimi and Anam Lakhani, Co founders of Alinea
Eve Halimi and Anam Lakhani, Co founders of Alinea, join the show to talk about:
- The challenges of managing money out of college & founding Alinea.
- Taking Alinea to profitability before their seed roun…
Selling Samooha to Snowflake + the advantages of a second time founder with Kamakshi, Sivaramakrishnan, CEO of Samooha
Kamakshi Sivaramakrishnan, CEO and Co founder of Samooha (acq'd by Snowflake), joins the show to talk about
- how she built two companies that helped customers "bring data to life", selling DrawBridge…