The Media Landscape

Who doesn’t like it when cake is brought into the office?

It helps celebrate milestones, can boost morale, gets people together, and offers a crumb of comfort during the most trying days.

But what abou…

It feels like it has been January for about six months already.

It’s cold, gloomy and payday inexplicably remains weeks away.

And the news is dominated by depressing stories as the winter of discontent…

Spare a thought for the Elizabeth Arden comms team.

The skincare brand has found itself at the centre of an internet storm thanks to some astonishing revelations in Price Harry's bombshell book. 

 And …

How does the thought of giving a media interview make you feel?

If it makes you feel jittery, nervous and stressed, the good news is you are not alone.

Even experienced and confident spokespeople worry…

When will they learn?

Dodging questions in media interviews is never a good look.

The audience hates it. It antagonises journalists. And it does not make the issue go away.

It also leaves spokespeople l…

How was your Christmas?

Well, hopefully, it was better than that experienced by the doctor surgery – and its shocked patients - that saw a message muddle create panic and damaging global headlines.

The…

It has been another newsworthy year. 

Three Prime Ministers (currently), a war in Ukraine and a cost-of-living crisis are just some of the stories that have dominated the headlines this year and seen …

What spokespeople stood out this year?

Every December, we like to look back over the past 12 months and highlight those who have stood out for the way they have managed their time in the spotlight.

Thi…

Podcasts are going from strength to strength.

There are now more than a million active podcasts and 30 million podcast episodes. And in the UK, podcasts now reach an audience of 15.6 million people.

So…

Presentations can be scary.

And one of the parts that frighten people the most is answering questions from the audience.

On our presentation skills training courses, we often find delegates are worried…

What did you make of comedian Joe Lycett ‘shredding £10,000’ after David Beckham failed to back out of this World Cup deal with Qatar?

The campaign generated huge media coverage.

And split opinion betw…

Did you see the BBC interview with the Royal Mail boss about the postal workers' pay dispute?

Did you spot anything unusual about it?

Well, it seems he may have had an aide writing responses or crucial…

It’s everyone’s worst nightmare. You’re in the middle of a presentation or coming to a critical point in a media interview, and suddenly your mind goes blank.

What on earth were you going to say? Wher…

If you’ve been on our media training courses, you may have heard us say, “just be yourself”.

Personality is a crucial ingredient in media interview success – we want to see and hear from people who so…

What are the social media trends you need to know about?

Which platforms should you expect to grow in popularity?

What content is performing the best?

And what will happen on social media in 2023?

These …

You’ve secured that high-profile interview, and the journalist is coming to meet you.

You’ve had recent media training and worked through the message you want to get across.

And you’ve pulled together …

Personality is a crucial component of a good presentation, whether it takes place face-to-face or remotely.

It can be the decisive factor delivering something that compels, persuades and hooks your au…

We talk about bridging a lot during our Media First training courses.

It is a way a spokesperson can respond to a challenging question they may not want to answer by using a form of words to move the…

It’s probably a scenario familiar to many of you who work in comms or media.

Your pitch has gained a journalist’s attention. Great publicity and widespread coverage are only an interview away.

The onl…

If you don’t have anyone to tell your story, no one will hear it.

Spokespeople promote their organisation’s achievements and defend its reputation during crisis media management incidents.

But there is…