The Media Landscape

Leaked footage of the company meeting has received millions of views and resulted in countless headlines.

And the story continues to rumble on.

It is the latest example of how senior leaders behave and…

Questions can be a huge source of concern for presenters.

What happens if you don't know the answer?

What about if you don't hear the question properly?

Or you get asked something uncomfortable?

That…

Following our recent masterclass on ‘Making the most of broadcast media opportunities’ we had so many additional questions and comments from our viewers that we just couldn’t get through them in the …

Should organisations get involved in political activism and use their platforms to raise awareness of issues and pursue lasting change?

Or is getting involved worth the risk of controversy and alienat…

A weather bulletin may seem likely an unlikely starting point for a media training blog.

But a recent one contained a brilliant example of how spokespeople should use numbers in media interviews.

The p…

We are increasingly asked about the role of video in crisis communication.

Can it help you control the narrative and get your message to more people when you are in the spotlight?

Can it help you bette…

It can be hard to know quite what to believe on April 1.

Social media is full of organisations issuing fake announcements, mock videos and made-up press releases.

At a time when it can feel like we are…

The words of presenter Shelagh Fogarty as a radio interview came to a premature and memorable end.

 And having just highlighted in our media training blogs how a spokesperson performed well in a chall…

Words matter.

And as scrutiny increases over what language is appropriate and inappropriate to use, it can be harder to find the right ones.

To navigate this, Oxfam released an ‘inclusive language gu…

Saying sorry is a crucial part of crisis communication. 

Get it right and you can diffuse the situation, minimise the reputational hit and rebuild trust.

But when apologies go wrong, they can make th…

How do you feel about asking questions at the end or during a presentation, webinar or masterclass?

Do you worry about asking something that could make you seem silly?

Do you think it won’t interest …

Those were the words of Nick Robinson as he cut short one of the most memorable recent interviews.

When we say ‘memorable’, it was for all the wrong reasons.

The Today programme presenter was intervi…

One of the best ways to prepare for a crisis can be to learn from how others handled the spotlight.

That can be particularly tough when a crisis is based on human tragedy.

The Nicola Bulley case domina…

The is a lot of buzz about ChatGPT. The artificial intelligence chatbot - trained to interact in a conversational way - is already being put to the test in everything from writing articles and songs …

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…

How do you feel about radio and television interviews?

Most people tend to have mixed emotions.

During our media training courses, we find delegates understand the huge exposure a broadcast interview c…

Print interviews offer a brilliant opportunity to cover a story in more depth.

You have more time to explain the background and put an issue into context.

And there is often a belief they are easier …

British Gas boss Chris O’Shea has been busy.

The CEO of Centrica – the company that owns the energy giant – has been at the front of the response to harrowing stories about how it treats vulnerable cu…

So, Matt Hancock has returned to our screens.

And this time, the controversial former health secretary was not eating something disgusting or coming into close contact with creepy crawlies.

Instead, …

What should you do when you’re asked a question in a media interview you don’t know how to answer?

It is a scenario delegates on our media training courses often tell us causes them the most worry.

T…