The Media Landscape

Was that news story you read on the way into work created by a robot journalist?

 How about that traffic update you checked on that local news site covering your area?

 AI can often feel like it is som…

Your company is at the centre of one of the biggest data hacks in history.

What do you do?

How do you respond to the crisis comms incident?

Do you stay quiet, hope the hack is not as bad as is being sug…

It tends to be easier to find examples of media interviews that have gone badly wrong.

But we don’t just want to share the bad and the ugly with you in our media training blogs.

We also want to highli…

That was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode.

An overnight software update meant the “vast majority” of the supermarket’s online orders…

Formula One is back for another season.

But the sport is embroiled in more drama away from the track and a crisis that shows no sign of slowing.

Its dominant team has spent more than a month facing hea…

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…

Imagine making an error in a press release that is described as a '$2 billion typo'. 

Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted fin…

How would your organisation respond if a watchdog found “multiple instances of race discrimination” in the way it operated?

That was the position Pontins found itself in after the Equality and Human …

Imagine you work in comms for a premium car company. You are keen for your spokesperson to dispel the claim your vehicles are more often stolen than others. Probably the worst thing they could do in …

Ever wondered just how important it is to have examples you can use in media interviews?

It is something we always stress during our media training courses. You will also have read us go on about it …

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…

Apologies – or the lack of them – never seem to drift too far from the top of the media agenda.

Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to b…

The new year is supposed to be a time of new starts.

But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024.

The company’s reputation was again f…

How can you tell that a spokesperson has given a great media interview?

Well, if the journalist replies to one of their answers with “gosh”, it could be a clue they have done an excellent job.

That’s w…

It’s almost the time of year when we review the best and worst interviews of the past 12 months.

The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which you…

Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach?

Well, whether it’s just unlucky or accident-prone, barely a year after the…

Have you heard the story of the driver who was ‘kidnapped’ by his electric car?

The gripping tale of the runaway car that ran red lights and roundabouts before being rammed by a police van has been ev…

You don’t have to be the biggest football fan to know there has been a lot of controversy recently.

“Significant human error” resulted in a perfectly good goal being ruled out in a showpiece match be…

Radio can grab attention like nothing else.

When a spokesperson delivers a compelling interview, people quickly switch from hearers to listeners.

But the same is also true of spokespeople who deliver…

So, there is another ‘cake gate’ crisis.

And this one doesn’t involve a Prime Minister and lockdown restrictions.

Instead, former Coronation Street actress Catherine Tyldesley has found herself at the …