The Media Landscape
The Media Landscape is a Media First podcast.
Produced by journalists for media and comms team professionals - and spokespeople - it is an audio version of our popular written blogs.
We’ll cover topical media interviews, issues, trends, challenges and communication techniques.
- Update frequency
- every 5 days
- Average duration
- 8 minutes
- Episodes
- 135
- Years Active
- 2021 - 2025
The interview that shows why spokespeople shouldn’t ask journalists questions
There are many ways a media interview can veer off track.
Having too many messages, failing to prepare, using jargon, being evasive and losing your cool when faced with challenging questions are some …
Should brands avoid getting involved in issues and take a stand?
It is a question increasingly being asked amid accusations of posturing for profit and virtue signalling.
And a recent story that has received plenty of attention has brought it to the forefront again…
‘A waste of airtime’ – how a TV interview went horribly wrong
Imagine if your approach to a media interview was described as ‘wasting airtime’.
Or if the presenter wrapped it up by saying, “It is an interesting policy – even if we don’t quite understand it.”
A…
Reputation lessons from the story everyone has been talking about
It is a story that has grabbed the headlines.
It has trended on social media.
And has seen interventions by politicians.
So, what can we learn from it?
To read the original article this audio blog was c…
Crucial lessons from a painful podcast interview (and a spokesperson who showed how to deal with tough questions)
We’ve been talking a lot lately about podcasts.
As well as guiding you through how to get started with your podcast, we’ve also explored how to prepare spokespeople to appear on this format.
And, if yo…
Did you really say that?
We watch and listen to a lot of media interviews and public appearances.
There are always media training and public speaking lessons people can learn from them.
And this week has been particularly me…
How to support your media spokesperson during their interview
To make the most of media opportunities and raise your company's profile, you need spokespeople who can communicate your message with clarity, confidence and composure.
To do that, even the most exper…
How to prevent your employees being neglected during a crisis
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…
How can you ensure your crisis responses are seen by the media and your customers?
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…
Should you add context to your crisis responses?
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…
Effective communication - The key to trust and stronger relationships in the workplace.
Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, co…
Mastering 14 Skills for Public Speaking
Strong public speaking skills are increasingly crucial.
They can help motivate people, inform, persuade and influence.
They can also help with career advancement. And speaking at events can help posi…
Robot Rishi and the return of the Maybot
If you follow us on LinkedIn or TikTok you may have seen some posts containing examples of infamous interviews and the lessons you can learn from them.
The ones shared so far include Robert Downey Jn…
Can brands learn anything from the This Morning crisis?
Most of us had probably given This Morning little thought before.
After all, it’s on when we are working.
But it has been hard to escape during the past few weeks of intense speculation, revelations an…
The hidden benefits of media training for CEOs and business leaders
We know you understand the main benefits of media training.
It helps your spokespeople communicate with clarity and confidence, making the most of media opportunities and giving attention-grabbing int…
Speeding row creates car crash interviews
The phrase ‘car crash interview’ is often branded about on social media.
There normally tends to be little merit to the description.
But this week, the use of the phrase has been a little more apt.
S…
What do journalists want from you?
Wouldn’t it be great to know what journalists want from your organisation and what you can give them to boost your chances of securing great coverage?
Well, a new report does just that.
Cision’s 2023 G…
Why confident CEOs still need Media Training
The benefits of media training are not always obvious to everyone. Something we often hear is that a CEO doesn't need media training. Why?
Because 'they've done loads of interviews before', 'they've …
How the story of a ‘rewiggled’ river grabbed media attention.
Time and again during our media training courses, we encourage a huge breadth of clients to produce visual, relatable stories to inform audiences.
Often the focus is more corporate and, potentially, …
Can a rebrand rebuild trust after a crisis?
How do you solve a problem like the CBI?
The scandal-hit trade body, which represents 190,000 businesses, has been in full crisis mode since The Guardian reported claims of workplace misconduct, haras…