The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
- Update frequency
- every 7 days
- Average duration
- 56 minutes
- Episodes
- 577
- Years Active
- 2015 - 2024
406 The Secret Lives of Customers by David Duncan
The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan
About the Book:
A "detective story" that delivers key insights for any businesspe…
405 ADSCAM by Bob Hoffman
ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman
About the Book:
In 2017, Bob Hoffman wrote BadMen: How Advertising Went f…
404 Friction by Soon Yu
Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss
About the Book:
Friction isn't something to be avoided.
Successful businesses not only understand the difference between …
403 The Sales MBA by Douglas Cole
The Sales MBA: How to Influence Corporate Buyers by Douglas Cole
About the Book:
Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy.
Whether y…
402 Using Behavioral Science in Marketing by Nancy Harhut
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut
About the Book:
Increase engagement, response rates, and the ROI of market…
401 The Brand Positioning Workbook by Ulli Appelbaum
The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum
About the Book:
The Brand Positioning Workbook outlines an easy-to-follow roadmap…
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
About the Book:
Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction…
399 Brand Vision by Jim Everhart
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart
About the Book:
This book is based on a critical premise: that, rather than merely a series of a…
398 The Things We Love by Aaron Ahuvia
The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia
About the Book:
A revealing investigation of the secret, tangled emotional relationships people have with things…
397 Evolutionary Ideas by Sam Tatam
Evolutionary Ideas: Unlocking Ancient Innovation To Solve Tomorrow’s Challenges by Sam Tatam
About the Book:
When faced with new challenges, it’s easy to feel our solutions need to be equally unprece…
396 Undisruptable by Aidan McCullen
Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen
About the Book:
Understand the barriers to change and cultivate a reinvention mindset that …
395 The Indispensable Brand by Mitch Duckler
Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler
About the Book:
What makes your brand indispensable?
Increasing market share, commanding premium price points, enhancing profit…
394 Selling The Price Increase by Jeb Blount
Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount
About the Book:
A practical guide for successfully navigating the single greatest gr…
393 Selling Your Expertise by Robert Chen
Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen
About the Book:
How do rainmakers consistently and continuously sell their ideas and grow their cl…
392 Marketing Artificial Intelligence by Paul Roetzer
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
About the Book:
Artificial intelligence is forecasted to have trillions of dollars of impac…
391 Selling Through Tough Times by Paul Reilly
Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn by Paul Reilly
About the Book:
As a sales professional, you know that it’s harder to sell in tough times―whet…
390 From Impressed to Obsessed by Jon Picoult
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult
About the Book:
If you’re aspiring to satisfy your customers, then you’re aspiring to m…
389 Black Goldfish by Stan Phelps
Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps
About the Book:
Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your …
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott
About the Book:
When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a pl…
388 Elite Sales Strategies by Anthony Iannarino
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino
About the Book:
Accelerate your sales career with this how-to book from an expert…