The Marketing Book Podcast

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown

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This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Cle…

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

T…

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson

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Revised and updated sixth edition of the best-selling…

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton

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Social media, when deployed strategically and effectively in B2B channels, …

MKTG STINX by Bob Hoffman

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From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been …

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis

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From two of the world’s leading experts on bra…

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler

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Organizations and institutions focused on community building have a built-in group of ambassadors …

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

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Social media marketing is no longer optional. This book unpacks the winni…

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber

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Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose pop…

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller 

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Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discov…

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel 

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In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI …

The Sale Is In The Tale by John Livesay

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John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in A…

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

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In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler,…

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

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Brian Kurtz is the bridge connecting the bedrock fundamentals of direct …

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri

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Discover the powerful process that top VC-backed startups use to create an effecti…

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

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Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are …

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

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Whether you are considering a career in advertising or trying to find the best way to market your product, start with …

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb

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Get ready to embark on a journey through 23 power moves that will help you…

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

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Your product is great. So why is marketing it so hard?

…

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger

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Growth is a leadership issue, not a sales issue.

However you define business growth--total revenue,…