The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
- Update frequency
- every 7 days
- Average duration
- 56 minutes
- Episodes
- 577
- Years Active
- 2015 - 2024
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott
ABOUT THE BOOK:
The u…
501 Unsticking Deals by James Muir
Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir
ABOUT THE BOOK:
Stuck deals are arguably the biggest problem in sales. …
500 The Power of Instinct by Leslie Zane
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane
ABOUT THE BOOK:
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters convention…
499 The Consumer Behaviour Book by Tas Tasgal
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal
ABOUT THE BOOK:
Neoclassical economics assumes that most people have well-…
498 Buyer Personas by Jim Kraus
Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella
ABOUT THE BOOK:
A fresh look into understanding y…
497 The Smart Advertising Book by Dan White
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White
ABOUT THE BOOK:
Brands today have a bewildering array of ways to communicate with their target audience.
To s…
496 Chaotic Change by Nicholas Webb
Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb
ABOUT THE BOOK:
Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navig…
495 Brand Naming by Rob Meyerson
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
ABOUT THE BOOK:
You don't have a brand—whether it's for a company or a product—until you hav…
494 The Road To Hell by Nick Asbury
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury
ABOUT THE BOOK:
The road to hell is paved with good intention…
493 Blue Goldfish 2.0 by Stan Phelps
Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher
ABOUT THE BOOK:
In an era where AI transforms the landscape of custome…
492 Presentation Ready by Terri Sjodin
Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin
ABOUT THE BOOK:
When it comes down to a pivotal business or sales presentation,…
491 Lean Marketing by Allan Dib
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib
ABOUT THE BOOK:
Bigger Results with Less Marketing
You keep being told to do more marketing — more complex, more aggressive, and …
490 Inside The Black Box by Bob Hoffman
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman
ABOUT THE BOOK:
In 2024, marketers will spend over $650 billion on online advertising. A substantial proportio…
It's Time: I'm Going to Retire
Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the wo…
489 The Content Entrepreneur by Joe Pulizzi
The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends
ABOUT THE BOOK:
From “The Godfather of Content Marketing” comes business-chang…
488 Social Media Explained 3.0 by Mark Schaefer
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer
ABOUT THE BOOK:
In this third and completely revised edition of his classic book, bestselling author and college educator…
487 The ABM Effect by Alisha Lyndon
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon
ABOUT THE BOOK:
Conventional sales and marketing strategies typically involve pitching to broa…
BONUS! They Ask, You Answer in German by Rene Neubach
They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute
ABOUT THE BOOK
This is the German-language edition of …
486 Public Speaking With Confidence by Philipp Humm
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm
ABOUT THE BOOK:
You’ve probably tried to speak in public a few times before. Maybe you…
485 The Customer Copernicus by Charlie Dawson
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan
ABOUT THE BOOK:
Some companies are great for customers – they care and change whole markets to work better for the cu…