The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
011: What to Blog About When You Don't Know What to Blog About
The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about …
010: Content Strategy for Overcoming Dead Blog Syndrome
Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:
- Benefit of developing a plan and writing for an audience
- Steps to take to establish and editor…
009: Managing Your Digital Afterlife [Facebook Legacy Contacts]
Summary
In this minicast on The Heart of Marketing Jayme Soulati and John Gregory Olson look at the implications of Facebook legacy contacts and the need for succession planning to manage your busine…
008: Buyer Persona for Facebook Marketing Campaign [Mini Case Study]
John Gregory Olson and Jayme Soulati have created something new in their podcast publishing debut. It's called a mini-cast, and it's an extremely abbreviated mini podcast to share something new, rele…
007: Developing Buyer Personas to Deliver Value Customers Care About
The Heart Of Marketing podcast delivers laughs, marketing tips, more laughs, and mid-tier business content weekly with John Gregory Olson and Jayme Soulati.
In this episode 007, the two explore the b…
006: Advanced Message Mapping for Creating Relevant Marketing Content
In Episode 006 of The Heart of Marketing Podcast, John Gregory Olson of JGO Digital shares his expertise from the world of traditional marketing. He addresses how companies should ensure brand me…
005: Why Your Business and Marketing Needs a Message Map
Summary: Jayme Soulati is a Message Mapping Master, and John Gregory Olson interviews her for perspective on why a message map should be the first step a business takes to amplify a crystal-clear me…
004: Business Blogging is the Heart of Your Content Strategy
Episode 004: Business Blogging: The Heart of Your Content Strategy
Have you heard the rumors that business blogging is dead?
Maybe the disappointing level of engagement on your blog leads…
002: How to Survive a Market Disruption
Episode 002: Technology Disruption Is A Win In Heart Marketing
Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.
003: Straight Talk About Marketing ROI in an Omnichannel World
Episode 003: Omnichannel And Multichannel Marketing ROI With Heart
How should mid-tier companies think about marketing ROI in an omnichannel world where the customer journey no longer fits nea…
001: The Taylor Swift School of Social Media Marketing
The Taylor Swift School of Heart Marketing
Taylor Swift is the talented 25-year-old entertainer and bombshell who continues to be the subject of thousands of stories, blog posts, news reports, vide…