The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
108: Conversation Research and Social Media Marketing Strategy [with Jason Falls]
You may have already been introduced to none other than Mr. Jason Falls, the Louisville-based guru of anything and everything digital marketing; however, in today's episode of The Heart of Marketing,…
107: What’s the Smartest Way to Spend $10,000 on Marketing?
Mini-episode alert! This is probably the shortest episode on The Heart of Marketing; yet, it's chock full of solid ideas for all sizes of company on how to spend $10,000.
From Inc. magazine, we got t…
106: Marketing Ringmasters – Lessons on Brand Reinvention from Ringling Brothers
Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck.
Do you know these brands and film? Indeed. Iconic they are and if there's one family on E…
105: How Scarcity Creates Buzz for Your Brand – Lessons Learned from Snapchat Spectacles Launch
You know that company Snap Inc., formerly known as Snapchat? Well its campaign to launch Snap Spectacles is pure PR genius, and the textbooks will tell the tale time and time again.
The beauty of sca…
104: Understanding What Customers REALLY Want – Lessons Learned from Flawed Election Polls
The 2016 POTUS election created a firestorm among advertisers; so much so that the new whisper on the street is that advertisers are missing the mark.
What's the mark, you might ask?
Why, it's Middle…
103: Putting a User-Driven Strategy Into Your Digital Marketing [with Lorraine Ball]
Today's very special guest is ringleader Ms. Lorraine Ball, an 'old-school marketer' with Round Peg in Indianapolis.
To get the very most from Lorraine's expertise, Jayme Soulati segmented the interv…
102: Tactical Techies Want to Take Over Your Marketing. Don’t Let Them!
CMOs are whining, and how do we know that?
Just read any industry publication, like this editorial from Rance Crain in Advertising Age about CMOs missing the mark with advertising, how to reach consu…
101: Calling B.S. on Ad Tech – Why ‘People-Based Marketing’ is Not About People at All
Marketing is enduring a highly disrupted phase, and the confidence in its abilities is waning in the C-suite. This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a co…
100: Building a Trusted, Beloved Personal Brand [with Mark Schaefer]
- Getting to 100 anything, years, days, podcasts, pennies, and blog posts is a celebratory milestone we all have to commemorate. On The Heart of Marketing podcast, John Gregory Olson and Jayme Soulat…
099: Podcasting Milestones – Strategies and Tactics for Producing 100 Episodes
Podcasting tips come pretty easy to The Heart of Marketing co-hosts John Gregory Olson and Jayme Soulati. In this episode, we take a look over our shoulders and remember our faves and how we got to t…
098: Do’s and Don’ts of Pitching an Influencer
This is probably the shortest headline we've ever written for a Heart of Marketing episode, and rightly so, we're talking about making the pitch, the ask, the sell, the cold call, and whatever else y…
097: Customer Loyalty – Creating ‘WOW’ Moments with a Simple ‘Thank You’
In business today, gratitude is something oft forgotten and quite necessary. There are cultures very oriented to gift-giving as gratitude. We recognize the Chinese, Japanese and Koreans for example, …
096: How to Spot the Perfect Leader for Your Marketing Team – Strategy, Creative, People Skills
Don’t get caught up in the opening today when Jayme Soulati goes squarely down the rabbit hole to the delight of John Gregory Olson who has to show his technical expertise by playing audio emojis eve…
095: Presentation Storytelling – What to Put on the Slides [John Interviews Jayme]
That title is not really link bait because in this episode of The Heart of Marketing Jayme Soulati does speak about developing and writing a 10-minute presentation for an actual panel at SMI-Dayton, …
094: Influencer Outreach and How to Know When an Influencer Has REAL Influence
We've been talking influencers for many episodes now, and this conversation is about how you build an influencer relations program. We kinda wend our way there with solid tips in the Heart of the Mat…
093: The Many Ways to Create Value People Care About [Research Report]
When you think about how you interact with your customers, what value do you offer to them? We think customers are pretty much spoiled and expect to receive intense value in business offerings.
Since…
092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report]
Authenticity means trust and having integrity, and that applies in your workplace culture and even in your own life. John Gregory Olson and Jayme Soulati tackle this esoteric topic and try to put so…
091: Crowdfunding to Fight Cancer [with Tinu Abayomi-Paul]
Tiny Abayomi-Paul has cancer, and she's not afraid to say so. She's also one of the most intelligent entrepreneur marketers in the Heart Marketing Community and beyond. This episode is her story and…
090: Higher Purpose Matters to Customers and Your Bottom Line
Hang on to your seat, #RockHot listeners! This episode of the Heart of Marketing, our 90th, please note, is chock full of rabbit holes, a sound bite from a thought leader you may recognize from the m…
089: B2B Influencer Marketing in the Legal Industry – Ideas You Can Steal with No Objection
One of our synergistic items is the fact that Jayme Soulati and John Gregory Olson have both worked directly in legal marketing. Jayme was a consultant with LexisNexis and Thomson Reuters for 12 year…