The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
088: Building an Influencer Marketing Campaign – Paid vs. Organic Influence
Organic influence is rarely addressed on this whole influencer relations spectrum. Most of the relationships brands have with influencers is all about the paid opportunity. You know, when a fairly l…
087: Visual Marketing Strategy – Connecting Brand to Emotion [with Kevin Weiers]
Mega churches are little cities. In fact, they are large corporations with tens of thousands customers, two-to-three hundred staff and internal marketing teams that function like an agency. Living W…
086: Influence Marketing, Yesterday and Today
This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati explores the circle of influence, that old-new buzzword coming back and remaining in vogue.
Back in the day, when soci…
085: Successful Brand Strategy Needs the Right Company Culture
IDG is the world's largest tech and data company, or some such big descriptor, and is a large global Fortune company. Like other companies, it has a culture and it has a brand; yet, the two were mis…
084: Brand Awareness with Events, Props and PR
Think about your colon health. This episode is about that. If you're 50, you know you're supposed to have a baseline colonoscopy about that time, right? Well, hats off to the makers of Nolan The Col…
083: How to Make Employees Into Brand Advocates [with Daniel Hebert]
It is our great pleasure to welcome Director of Marketing Daniel Hebert of Post Beyond to the show today on The Heart of Marketing. Jayme Soulati and Daniel cover an amazing length of ground today, a…
082: Experiential Marketing and Extending the Brand Experience
Yoga classes at the grocery store?
It sounds like a weird idea.
But some supermarkets are making a play to transform themselves into a place where customers will want to hang out rather than just pic…
081: Rebranding Your Website – Mission and Values [Jayme Interviews John]
We all know John Gregory Olson as the #RockHot co-host of The Heart of Marketing with moi, Jayme Soulati, the ORIGINAL #RockHot whatever. Today is a special episode because I get to put John in the h…
080: Develop Products that Tell the Customer’s Story [Case Study]
Bet you didn't know that gems in this case means the real deal -- baubles, jewels, and even more to the point -- engagement rings! There's a young man disrupting the traditionally stodgy jewelry ind…
079: Built for Trust – The Evolution of Marketing Funnels [with Jeremy Reeves]
Marketing funnels are not dead, contrary to what many think. Our guest today, Jeremy Reeves, is a direct-response copywriter who writes for the sales funnel. He has been so successful that in his car…
078: Harley Davidson vs. RevZilla – Who Ignites Customer Loyalty? [Case Study]
There's no question Harley Davidson is an iconic brand with immense Boomer loyalty, but can it earn that loyalty among the newest generation of consumer that lacks extra income for luxury purchases t…
077: Customer Survey Fatigue – Are You Serving Customer Needs or Yours?
How many times weekly are you asked to take a survey, just a little one, to rank, rate and score someone's performance? Uh-huh, we too. On this episode of The Heart of Marketing, John Gregory Olson …
076: Waving the Flag for Your Brand – When it Works, When it Doesn’t [Budweiser Case Study]
In time for the Fourth of July, the Olympics and the critical U.S. Presidential election, Anheuser-Busch has changed Budweiser to 'America' through November 2016.
Budweiser ads have run the gamut fro…
075: Living Out Your Brand Promise – Lessons from The Honest Company [Case Study]
Were there enough hints in the title and sub-title to guess what John Gregory Olson and Jayme Soulati banter about today? You got it -- The Honest Co. and its trial and tribulations of being, well, h…
GFH-03: Experiential Marketing – Telling the Story vs. BEING the Story [with Neal Kielar]
Today's special edition of The Heart of Marketing Go for Heart program includes Mr. Neal Kielar, owner and creative director at MidModMen+friends, a St. Paul, MN retailer of restored and modern home …
074: The ‘Heartful’ Business Culture Wins – How to Build One
What does it mean to have a heartful business? Believe me it's not woo woo or Kumbaya, but it is being genuine and outwardly compassionate to customers from the inside-out. When was the last time yo…
073: Bookstores Combat Disruption with Unique Customer Experiences – Lessons for Your Business
We cover a wide array of topics today all centralized in the end around the customer experience. It's something we've been consistently addressing on our show, and today you'll find some solid exampl…
072: Of Course Your Business Needs a Website! [Lightning Round]
We often forget that a website is still the face of our business. Too often, we hit a website that is not mobile responsive, has poor imagery, isn't appealing visually, and has no clear message.
Is t…
071: The Business of Speaking – Your Story Makes You Unique [with Dr. Michelle Mazur]
It's guest appearance time! Today our very special VIP isMichelle Mazur, PhD who is one of those extraordinary speechconsultants (no, she doesn't help you with diction, although sheprobably could) wh…
070: How to Ignite Word-of-Mouth Marketing and a Steady Stream of Customer Referral Sales
Why Try Viral Marketing? John Gregory Olson is here today to make fun of me, Jayme Soulati, on this podcast episode on The Heart of Marketing. Listen for it; I promise you'll want to hit our websit…