The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
069: Business Benefits of Live Tweeting a Conference Event [Case Study]
I am a self-professed Twitterholic -- that's someone who is addicted to Twitter. Truth be told, the changes on the channel have me keeping an eye on things from afar; yet, this remains my very favori…
068: How Tory Sport Brings Online Experiences to Life – and How you Can Too [Case Study]
In this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati share some stories about their own customer experiences that resonate with value, emotion, and making someone feel spec…
067: Measuring Content Marketing Success in the Real World
Measuring the success of social media and content marketing is the Holy Grail; make that the illusive Holy Grail. Some do it extremely well, while others suffer attempting to put ROI against a conten…
066: People Make Workplace Culture Work – Values, Integrity, Love [Zenefits Case Study]
We never knew how much culture mattered until John Gregory Olson and I began to take a closer look at the goings on at Zenefits (the company with sex in the stairwells and alcohol every day) and Volk…
065: How Workplace Culture Drives Profits – Leadership, Management and Operational Success Factors
Culture is a funny thing in the workplace, and John Gregory Olson and Jayme Soulati take an inside view at how the mission statement shapes culture shapes productivity shapes the bottom line.
Did you…
GFH-02: How to Build Online Relationships on Empathy [with Adrienne Smith]
Our guest today on the The Heart of Marketing 'Go for Heart' special edition is a genuine and natural heart marketer. Ms. Adrienne Smith joins us with her delightful Southern Belle drawl and her blog…
064: When It’s Time to Hire Outside Marketing Help – Checklist for Success
This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a lot like our most-downloaded episode #21, 'Specialists v. Generalists.' And, we can't figure out why that one is …
063: Visual Storytelling Strategies for Instagram Marketing [with Jenn Herman]
We're delighted to bring you an Instagram expert in Jenn Herman, one of the top 'dogs' in Instagram marketing for newbies and established businesses. This episode on The Heart of Marketing has us (Jo…
062: Your Crisis Communications Plan – the Time to Prepare is NOW [John Interviews Jayme]
You've been hacked, now what? Yes, it's inevitable. Your business will get hacked, whether solo, small, mid-sized, large, or largest. The Wall Street Journal published a story about Microsoft's new …
061: Lessons on Branding and Earned Media from The Shaolin Temple [Case Study]
We owe Christopher Beam, a journalist with Bloomberg BusinessWeek great applause for his story, Ancient Branding Secrets of The Shaolin Temple, that provides the core of today's episode on The Heart …
060: How to Humanize Your Brand in a Virtual, Digital World
Take a seat, because you're in for a fast ride as John Gregory Olson permits Jayme Soulati to cut loose and ponder the brand.
That's a loaded sentence and when you listen, it applies, absolutely. It'…
GFH-01: Big Hug’s Brand Story – Selling Memories [with Katie Kiyo]
Today marks the first edition in our new Go for Heart program in which John Gregory Olson and Jayme Soulati feature heart stories from marketers making connections with customers.
What sets Katie Kiy…
059: How to Compete on ‘Heroic’ Customer Service [with Adam Toporek]
Ahh, that always-headline-bait 'dead' thing everyone likes to toss out works, right? When you listen to The Heart of Marketing with Adam Toporek, author of 'Be Your Customer's Hero,' and podcaster on…
058: The ‘Go for Heart’ Program – Profiles in HEART Marketing
Congratulations to The Heart of Marketing with Jayme Soulati and John Gregory Olson! We are officially one-year-old, and to celebrate our milestone, we're announcing today our brand new...wait for it…
057: Chipotle Breaks Its Brand Promise – PR and Brand Strategy Lessons
Chipotle Crisis Lessons For All Business Whether or not Chipotle, the fresh fast-food national eatery, can recover from its latest food crisis is not truly the subject for today's podcast on The Hea…
056: The Heart of Marketing Top 10 Books and Podcasts
We've not done a top 10 list in awhile, so we thought we'd toss one you way and detail our top five marketing books by my #RockHot co-host John Gregory Olson coupled with my list of top five marketin…
055: Slow Shopping Trend Proves Experiential Marketing Increases Sales – What it Means for Your Business
The Heart of Marketing with John Gregory Olson and Jayme Soulati today addresses the impact of slow shopping on the customer experience.
Some retailers are developing a “slow shopping” environment to…
054: The Uber Effect – Be the First to Disrupt Your Industry with On-Demand Services
No one can ignore the global success of Uber, the business model that put personal transportation into a tailspin. From unionized taxi services to governments, Uber put business competition into the …
053: Building Customer Communities that Build Lasting Loyalty and Word-of-Mouth Referrals [with Rosemary O’Neill]
Online community is all the rage, and no one really knows how it’s done unless you’re Rosemary O’Neill, co-founder and president of Social Strata, a company since 1998. This remarkable executive who…
052: Go for the Heart, You Won’t Go Wrong – Introducing the Pillars of HEART Marketing
Culture and fear erode brand loyalty among consumers, and that means businesses need to be more nimble to morph with the changes.
Jayme Soulati believes 2016 to be The Year of Fear, and why do you th…