The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
031: Dollar Shave Club Scores with Subscription Marketing – How to Make it Work for Your Business
Men who shave and men who don’t, this episode 31 of The Heart Of Marketing podcast is for you, and it’s about the newbie in the men’s personal hygiene category that is knocking out the biggest player…
030: When a Post Card Mailing Beats Digital Communications
The big question of the day is whether to send a postcard to prospects you don't know as a branding opportunity. How many marketers still regard direct marketing as a viable campaign strategy? Jayme…
029: Direct Marketing is Alive and Well on the Web [with Scott Hornstein]
Direct marketing is a STRATEGY not a TACTIC, says industry veteran and influencer Scott Hornstein, featured today as the very first guest on The Heart Of Marketing podcast. In this episode, John Gre…
028: Protect Your Website from Content Thieves [Content Scraping Case Study]
In Episode 028 of The Heart Of Marketing, Jayme Soulati, president of Soulati Media, Inc., shares the current and actionable state of affairs about copyright infringement for a client website and a S…
027: IKEA Profits From the New Rules of PR and Media Relations – and You Should Too!
Everyone’s a publisher today, but not everyone is an expert at earned media. In my Chicago agency days, I sold news. I was considered a PR flack by the journalists who hated me (yes, they really did)…
026: SlideShare for B2B Lead Generation, Branding, SEO
Once LinkedIn bought SlideShare several years ago, the social sharing channel became a bit forgotten. LinkedIn doesn’t do much with it beyond allowing the embedding of decks into LinkedIn posts; yet,…
025: Getting Started with Twitter Marketing – Lightning Round [Branding, Engagement, Content, More]
Twitter and Google are getting married. Now that there is more integration for your tweets in Google search, it’s time to get serious about Twitter basics as a business and remind your company and co…
024: The VOX Media Model for Creating Quality Content
This has to be one of my most favorite episodes. Here on the Heart Of Marketing podcast, John Gregory Olson and I (Jayme Soulati) laugh our way through tips for your quality content. The impetus for…
023: 800-Flowers Delivers Hope with Heartful Cause Marketing Program [Best Practices Case Study]
In this mini-cast, John Gregory Olson of JGO Digital and Jayme Soulati of Soulati Media, Inc. discuss the perfect alignment of a large national brand, 1-800-FLOWERS, with a cause oriented to building…
022: How to Protect Your Brand When Data Security is Breached [Crisis Communications Plan]
Data breaches, cyber security, hacks affect the simplest of email accounts to the most complex national corporations and organizations with thousands affected. What plan do you have in place to manag…
021: Pros and Cons of Specialists vs. Generalists
I am a generalist from my Chicago PR agency days and that means I tapped a variety of clients across industries rather than specializing in one vertical market. My cohost, John Gregory Olson, is also…
020: How to Differentiate in a Crowded Field of Competitors [Dayton Grocer Market]
What happens when 12+ grocers vie for market share in a 10-mile radius in the affluent Dayton, Ohio suburb of Centerville? The consumer sits back and watches the deals fly! That's what's happening …
019: Cracking the Code on Integrated Marketing in the Digital World
John Gregory Olson and Jayme Soulati have been doing integrated marketing for years -- John in his advertising and direct marketing world, and Jayme in public relations. Back in the '80s when integra…
017: Starbucks, Cause Marketing and Brand Strategy
Recently, a Wall Street Journal story said that Starbuck's 'Race Together' campaign did not affect its bottom line. The company stuck its neck out blatantly to have its barristas engage in topics of …
018: Twitter Chat Engagement Strategy [Case Study]
In this Episode 18 of the Heart Of Marketing podcast, I wax poetic about being a Twitterholic as my co-host, John Gregory Olson of JGO Digital, gamely assists and tosses me a few questions to further…
016: Igniting Your Blog Content [15 Content Distribution Tips]
This is likely my favorite episode of The Heart Of Marketing podcast. I share the stage with my co-host John Gregory Olson, and together we banter through a lot of ground in episode 16 including:
- Go…
015: Facebook as Marketing Consultant? [Topic Data Review]
Episode 15 of The Heart Of Marketing podcastwith Jayme Soulati and John Gregory Olson is chock full of current news about Facebook advertising, it's new Topic Data feature as well as YouTube's new co…
014: Create Customer Experiences Like Trader Joe's
In the Heart Of Marketing podcast with Jayme Soulati and John Gregory Olson, we customarily explore brands with heart. What that means is remarkable and extraordinary brands are where the heart beats…
012: Reader Experience Affects Perception of Your Brand [Blog Guidelines]
The Heart Of Marketing podcast continues with part three of its ‘how to blog’ series with John Gregory Olson and Jayme Soulati sharing years of expertise on headline writing and reader-optimized cont…
013: Google+ and Responsive Websites [Mini-Cast]
On April 21, 2015, Google is going to focus on websites that are not designed responsively. If you're not familiar whether your website is mobile friendly and responsive, you can check a Google webma…