Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 205
- Years Active
- 2020 - 2025
Coaching Politicians to be Better Communicators
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:
George W. Bush: Known for his malapropi…
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to …
FEED DROP: Six Presentation Tips for Advanced Speakers
This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022.
Brad Phillips and Christina …
The Four Traits of Inspiring Thought Leaders
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a t…
Finding the Four Minute Window
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. Th…
Harnessing the Influence of Wikipedia for Your Brand
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated…
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
- Reflect societal trends and values
- You’re able to actually understand more of your audie…
The Role of Marketing and Public Relations in Central Asia: Explained
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Ce…
Cracking the Code to Low Journalist Response Rates
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journ…
Change Your Mind = Change Your Brain
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external facto…
Exploring Trust in Media Brands Today
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:
- When people trust the content shown on …
Influencing Behaviors Through Social Marketing
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be ac…
How to Make Internal Communications More Inclusive
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is …
The Best PR Campaign that Changed the World
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vot…
The Evolution of the Communications Engineer
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI softwa…
Oh the Things We Can Do With Generative AI (including Chat GPT)
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our a…
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going
We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top.
But with the launch of Open AI’s ChatGPT Tool in November 2022…
FEED DROP – Micro Influencers – When Smaller is Better
This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023
Macro influencers …
Social Media is OVERRATED!!
A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by fa…
PR and Marketing for Web 3.0
Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technol…