Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
This episode examines the current state of each of the big social media channels.
Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their en…
Frankie is the dinosaur that went digital.
The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Fr…
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communic…
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experience…
What are the rules?
In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of form…
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators.
In this episode Tyler shar…
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative a…
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight o…
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine.
Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the …
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that wor…
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders.…
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An a…
There are a lot of apologies out there. And a lot of them only serve to make things worse.
“I’m sorry if you were offended”
“We’re sorry if what we said was misunderstood”
“The situation is regrettable”
…
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.
More focus on brand awarene…
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audienc…
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched …
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental mark…
This is a FEED DROP of an episode of the Parenting and Personalities Podcast
Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need t…
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary r…
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:
George W. Bush: Known for his malapropi…