Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 204
- Years Active
- 2020 - 2025
Marketing For a Tough Industry
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.
Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. T…
The Hidden Costs of Cutting Corners in PR and Marketing
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this epi…
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
Double the output – but lose the human touch?
From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landsca…
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Savvy marketers tap into these cognitive biases to in…
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything
This episode was originally published September 13, 2022.
Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and pol…
Networking: Effective Communication at Big Events
Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look a…
Top Instagram Trends in 2024
Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one.
SocialInsider studied this recently and found brands hav…
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?
The debate was a disaster.
In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party.
Janet Brown is an extremely well-res…
Why Public Relations Shouldn’t Abandon Controversial Industries
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at comba…
Throwback Thursday - The ORID Method for Structured Conversation
This is a Replay from Episode 73 which first published in October 2022.
You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But …
Shifting Leadership Communication from Command to Curiosity
Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and l…
How Digital Media is Redefining Consumer Behavior
Awareness is likely the most compelling element of purchase decisions.
Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s al…
Does the C-Suite Still Not Understand Public Relations?
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a v…
Embracing AI as a Stakeholder in Public Relations
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?
AI has the power to influence and even revolutionize industries from sustainable…
Throwback Thursday - The Ethics of AI in PR
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done.
"Society is changing... there's a new elit…
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart.
GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It …
So… You Want to Be a Professional Voiceover Actor?
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She…
How a Ban on TikTok Might Impact PR and Marketing Pros
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.
The average time on Tik…
Travel Marketing Strategies
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies.
Learn ho…
PRSA’s Strategy to Out-Communicate Misinformation
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re los…