Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
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Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role…
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We think we can tell when bots take the pen,
When AI spins words again and again.
"Deep dives" and "delves" in their usual tone,
The cadence, the phrasing, they’…
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Executives are finally beginning to understand the power of participating in digital channels.
“What if I mess up?”
“Why would anyone want to hear from ME?”
Those …
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There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions.
For Dr. Karen Hi…
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What can political campaigns teach us about the art of public relations? Political strategi…
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Jaguar is one of the most iconic luxury car brands in the world, known for its sleek design…
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In many ways, the ground is shifting beneath our feet. PR professionals are shifting from …
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There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influenti…
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Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.
A new repo…
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Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?
Brittany Br…
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Arik Karani, the President of the African Public Relations Association sha…
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
Is professional certification is becoming a must for the industry? Sia Papa…
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafti…
This episode first published in May 2023.
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can crea…
Sound is powerful.
Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic brand…
How do you navigate leadership changes, even when the decisions make little sense?
In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the …
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critic…
There is an anatomy of a disinformation campaign.
In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestr…
This is a Replay from Episode 79 which first published in January 2023.
In this age of misinformation and disinformation we can all agree lies and deception are bad right?
Aren’t they?
Philosophers, ps…
Narratives matter.
In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intell…