Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible?
Is your opinion truly yours? Or just an echo …
What happens when the man behind the headlines becomes the headline?
Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignati…
The media landscape is changing – and fast.
In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise …
The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain …
Curzon Public Relations CEO, Farzana Baduel, joins the world’s most-listened-to PR podcast, as Guest Resident Co-Host!
Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA,…
Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-cra…
This episode is in honour of Podcasthon and in support of the Canadian Cancer Society
When facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved one…
What if the key to development isn’t learning more—but unlearning first?
In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Weste…
In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn’t just…
This episode originally published in May 2024.
At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, wit…
Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities.
Whether you’re an employee, entrepreneur, or freelancer, the wa…
Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.
Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategi…
As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their lea…
Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget…
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.
The average time on TikT…
Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower.
I was in Salt Lake City recently at a conference and saw former Navy …
Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.
In this episode we learn what soft power really means, how…
She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight.
What started as a joke spiraled i…
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In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audience…
Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and as…