SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.
Discussion points include:
Why has SEO been traditionally been considered a marketing chan…
As an SEO you need to think like a product manager - with Gus Pelogia
Gus shares that you can improve your impact by taking inspiration from how product managers operate.
Gus says: “Think like a product manager."
"For me, it’s about following a process of discovery, test…
Foster a collaborative environment to achieve success – with Montserrat Cano
You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strength in numbers. It’s foolish to work alone, she say…
Learn from what's currently ranking, but offer something different with your content - Ashley Segura
In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content.
Discussion points include:
How do you learn what you …
Start integrating video into your SEO strategy – with Sara Taher
If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this is where users and search engines are turning their…
SEOs need to know about Performance Max ads - with Navah Hopkins
Navah Hopkins believes that SEOs need to know about Performance Max ads.
Discussion points include:
What are Performance Max ads?
What will iOS17 do for tracking and attribution of your marketing campai…
Use multimedia to slice across channels - with Crystal Carter
Crystal Carter believes that you should be using multimedia to slice across your marketing channels.
Discussion points include:
What do you mean by slicing?
Does multimedia work for every type of conten…
Befriend other marketeers and go holistic - with Izzy Wisniewska
Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024.
Talking points include:
What does holistic actually mean in practice?
How do you unite as a marketing departme…
Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh
In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpful”.
Discussion points include:
Why is knowing your audien…
2024 is the year of the yearning for original, creative and well-written human content - Luke Carthy
Luke Carthy believes that 2024 is the year of the yearning for original, creative and well-written human content.
Discussion points include:
What can humans do that AI can’t do?
What’s the difference be…
Creating actionable audits that your client understands - with Nikki Halliwell
Nikki Halliwell shares that creating actionable audits that your client understands, and can be used by stakeholders at all levels and being able to follow them through and get fixes implemented by w…
Invest in additional tools and external testing when doing a migration - with Andor Palau
Andor Palau shares the importance of investing in additional tools and external testing when doing a migration.
Talking points include:
What are some examples of some of the preventable errors that ca…
Limit crawlability to your content - with Emma Russell
As many contributors to this project have alluded to, the long-reaching arms of AI are reaching into many aspects of digital life, which is why Emma Russell from Oxford Comma Digital says that you ne…
Keep a wide open eye and be flexible - Manu Madeddu
In this episode, David and Manu discuss the importance of keeping a wide open eye and being flexible in your SEO approach.
Discussion points include:
Can you give an example of the new possibilities of…
What impact does site speed and Core Web Vitals have on SEO in 2024? With Fili Wiese
Fili Wiese shares what impact site speed and Core Web Vitals has on SEO in 2024.
Discussion points include:
What impacts site speed most in 2024?
- Server and hosting
- File sizes and types
- Plugins and …
Ensure technical quality throughout your entire site - with Tom Pool
Tom Pool advises that you ensure technical quality throughout your entire site.
Discussion points include:
What does good technical site quality look like in 2024?
Has anything changed in terms of techn…
Building the right links is one of the biggest priorities for marketers - with Alexandra Tachalova
Alexandra Tachalova shares that building the right links should be one of the biggest priorities for marketers.
Discussion points include:
What are the right links at the moment?
What are the wrong link…
Why you shouldn't give up on "Hero Campaigns" in Digital PR - with Eva Cheng
Eva Cheng shares why you shouldn't give up on "Hero Campaigns" in Digital PR.
Discussion points include:
What are hero campaigns?
What are the typical results you are looking to achieve from hero campai…
Prioritize Value Over Sheer SEO - with Rad Paluszak
Rad Paluszak shares the importance of prioritizing "Value" over "Sheer SEO".
Discussion points include:
Why is working on improving the site better than obsessing about SEO?
You say that SEO-elements on…
Start prioritising building smaller numbers of relevant high-quality links - with Jo O'Reilly
Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links.
Discussion points include:
How do you define relevant high-quality links?
How do you defi…