SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Create the best content, and you'll succeed regardless of changing rules - Ana Llorente
SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality d…
Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales
David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy.
Talking points include:
How do you use AI to gain deeper insights into us…
Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher
David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update.
Talking points include:
Google launched the Helpful Content Update in mid-2022. What was that abou…
It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.
Talking points include:
How would you summarise the way that AI is transforming content marketing?
Why dive…
Accept you don't know what is going on - with Kalin Karakehayov
David and Kalin discuss the importance of accepting that you don't always know what is going on.
Talking points include:
What do you mean by that?
What precisely do you have to accept you don't know wh…
Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović
David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms.
Talking points include:
How do you align your link-building strategi…
Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google.
Talking points include:
What do you mean by Social Media SEO?
How do people begin their searches…
Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
David and Naomi discuss the importance of using your internal data to find exactly what your customers want.
Talking points include:
What internal data should you be utilising?
What are examples of wish…
Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.
Talking points include:
What is the built-in failure cycle?
What causes it?
W…
TTR - Time to Result - is key when planning page content - with Dan Taylor
David and Dan discuss why Time to Result - is key when planning page content.
Talking points include:
What do you specifically mean by TTR - it sounds like Largest Contentful Paint!
What are the key wa…
Don’t let AI take over your content strategy - with Alex Moss
David and Alex discuss the importance of not letting AI take over your content strategy.
Talking points include:
What is a good use of AI?
How do you know if you’re using AI too much?
How do you measure …
Update your information on Wikipedia/Wikidata - with Josh Greene
David and Josh discuss the impact of updating your information on Wikipedia/Wikidata.
Talking points include:
What is Wikidata for the uninitiated?
How does Wikipedia and Wikidata impact search results?
…
Change and challenges are inevitable in SEO - with Sarah McDowell
David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.
Talking points include:
How often is it changing?
How often do rankings change?
What trends do we need …
2024 will be the marketing era of “do more with less” - Adriana Stein
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations.
Talking points include:
Why “do more with less”?
…
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
What should be done in-house vs agency-side?
How do y…
There's a lot that SEOs can learn from Paid Search - with Dave Cousin
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for …
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.
Talking points include:
How do you ensure that you’re aware of every event…
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel.
Talking points include:
What is Google’s New Merchant Experience?
Why has Google d…
Optimise your use of Google Business Profile - with Greg Gifford
David and Greg discuss the importance of optimising your use of Google Business Profile.
Talking points include:
What are the key changes in Google Business Profile over the past year?
How has the verif…
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes.
Talking points include:
Why?
What software and systems are you referring to?
How do you …