SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Take control of your digital governance – with Ash Nallawalla
Compliance is starting to have a more important role in many businesses, and Ash Nallawalla from CRM911 Digital is here to explain why digital governance is an area that you can’t afford to miss.
Ash …
Get the most from the client-agency relationship by working together – with Anthony Barone
Effective communication is about more than just making yourself heard, and Anthony Barone from StudioHawk UK knows how to get clients and agencies to sing from the same hymn sheet.
Anthony says: “I’m …
Talk finance to get the budget you deserve – with Anna Bravington
Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.
Anna says: “Integrate S…
What content is required for each stage of the buyer journey? Otuto Umeji
David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.
Talking points include:
How do you create content for each stage of the buyer journey?
How do you establi…
Recognise your value and start earning what you deserve – with Adrijana Vujadin
It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight for what you’re worth.
Adrijana says: “Stop under-ear…
Prove your worth – with Lucia Dello
In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their activities. This is where we begin, with Lucia Dello …
Leverage planning strategy, data analysis & what-if scenarios to navigate ambiguity - Jonathan Moore
David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.
Talking points include:
What data analysis are you refer…
Why you need to add social media to your search strategy - Sabine Ljunggren
David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.
Talking points include:
Why do you need to add social media to your search strategy?
What does this mean…
Why STORYTELLING Beats Traditional Link Building - with Desmond Boateng
Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.
Talking points include:
Why is building a brand with your own story so important?
H…
Beat the competition with a consistent Link Building strategy! - with Ahmed Bhula
Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Go…
What's the Secret to Customizing GA4 Reports for SEO Success? - with Kyle Rushton McGregor
Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.
Talking points include:
What are the customisation options?
How should SEOs be customising…
PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell
PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights …
Focus on building a strong, recognizable brand - Dani Leitner
David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algori…
Team up with AI by using the Cyborg Method to deliver content - with Tom Winter
In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.
Discussion points include:
How do you team up with AI?
What AI do you r…
If you have a strong, authoritative domain, publish as much as you can - with Michał Suski
In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can.
Discussion points include:
How do you know if you have a str…
Learn About Zero-Lead Marketing - with Luca Tagliaferro
In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing".
Discussion topics include:
What is Zero-Lead marketing?
What standalone insights and information are you referring to?
Why …
Log files analysis is still an underrated source of SEO knowledge - Julien Deneuville
We're in 2024 and log files analysis is still an underrated source of SEO knowledge.
David and Julien discuss:
What is log file analysis?
How do you get access to your log files?
Where are log files stor…
Look at SEO holistically, from an entity building perspective - Adam Collins
Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessi…
Focus on User Intent - Amanda Walls
Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.
David and Amanda discuss:
How do you focus on user intent?
How do…
Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts
To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.
David and Jonathon discuss:
What automation is key?
What software do you use?
How much time do you s…