SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Start building your brand authority and direct audience relationships now - with John Iwuozor
John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.
Talking points include:
Why is brand authority so important?
Why are direct audience r…
Use Conversational SEO and Query Data Clustering via machine learning - with Konrad Szymaniak
Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning.
Talking points include:
What is Conversational SEO & Query Data Clustering?
Why is mach…
Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema
Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.
Talking points include:
What do you mean by combining SEO and CRO?
What can SEO do fo…
Create content that AI can't create - with Tom Rawle
Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated.
Talking points i…
Learn to write better content instead of relying on AI - with Will Slater
Will Slater shares that it's essential to learn to write better content instead of relying on AI.
Talking points include:
Why shouldn’t AI be relied upon to write content?
What content needs to be writt…
All Generative AI tools rely on traditional search results to answer questions - with James Hocking
James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search.
Discussion points include:
Why do AI to…
In 2025, your best SEO edge is joining communities - with Erin Simmons
In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand v…
Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma
In this episode Simone de Palma shares 3 key tips...
1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks.
2) Act like an Analyst and explore opportunities …
It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers
Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity.
Talking points include:
Why is building a brand so important for SEO in 2025?
Why is this lik…
The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert
Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world.
Talking points include:
How do you stay human in an AI-driven world?
What do you mean by an AI-d…
AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay
Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort.
Discussion points i…
Expertise combined with opinions of people is what matter - with Gagan Ghotra
Gagan Ghotra shares that expertise combined with opinions of people is what matter.
Discussion points include:
How do you demonstrate expertise in content?
Why are opinions of people important?
How do yo…
Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero
Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content.
Discussion points include:
Why is less more?
What do you mean by focusing on relevancy?
Why less ou…
There are proven ways to smartly rank better in the AI models - with Jon Mest
Jon Mest shares that there are proven ways to smartly rank better in the AI models.
Talking points include:
What does ranking better in AI models actually mean in practice?
What measurable impact does t…
Learn anything through identifying your transferable skills - with Petra Kis-Herczegh
Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills.
Talking points include:
Why should you just keep on learning, no matter what you’re learning?
How do yo…
Small changes can make a big impact - with Adelina Bordea
Adelina Bordea shares that small changes can make a big impact.
Talking points include:
What are the small changes you are talking about?
How do you know which small changes will have the biggest impact…
Invest in expanding your skillset - with Giulia Panozzo
Giulia Panozzo shares about the importance of investing in expanding your skillset.
Talking points include:
What is changing in SEO?
What additional skills need to be learned?
What soft skills need to be…
SEO is much more than it has ever been - with Emina Demiri-Watson
Emina Demiri-Watson shares that SEO is much more than it has ever been.
Discussion points include:
What are the key new trends of SEO to stay on top of?
- Search has developed (strong performance of UGC…
How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu
Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels.
Discussion points include:
What is search everywhere optimization?
Witch platforms are key?
How to select the p…
Work smarter and stay relevant - with Sukhjinder Singh
Sukhjinder Singh shares the importance of working smarter to stay relevant.
Talking points include:
How do you stay relevant?
How do you cope with what seems to be an ever-increasing rate of change?
How …