SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Tackle local marketing & SEO with cognitive insights - with Myriam Jessier
Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.
Discussion points include:
What do you mean by cognitive insights?
How can cognitive …
Maximise your global reach by treating each international market as unique - with Lau Miguez
Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.
Lau Miguez and David Bain discuss:
What do you mean by tre…
Find ways to look beyond what SEO tools show you - with Sinead McLarty
In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out.
Discussion points include:
What are examples …
No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero
In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility.
David and Rose discuss:
Why is no-click SEO a thing?
Why are traditional c…
The importance of approaching link building differently in the age of AI - Alexandra Tachalova
In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results.
Topics discussed include:
Why is link building different now?
Ho…
How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis
With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns?
In this episo…
Tackling Changes from Algorithm Updates - with Sally Raymer
Sally Raymer talks about how you should go about tackling changes from algorithm updates.
Discussion points include:
How do you keep track of Algorithm Updates?
How do you decide what are the key algori…
The importance of refreshing old content - with Filipa Serra Gaspar
Filipa Serra Gaspar talks about the importance of refreshing old content.
Discussion points include:
How do you select the content that needs to be refreshed?
What metrics are you looking at when decidi…
AI is here to stay - with Vivek Shankar
Vivek Shankar shares why AI is here to stay and what to do about it.
Talking points include:
Why is AI here to stay?
What does that mean for content marketers?
What do you mean by implementing AI success…
Nail on-page SEO before doing anything else! With Olga Zarr
Olga Zarr shares why you need to nail on-page SEO before doing anything else.
Talking points include:
Why are aspects of on-page SEO often neglected?
What aspects of on-page SEO are key for 2025?
How do …
Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur
Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.
Discussion points include:
You talk about Applying SEO First Principles - what …
DON'T get distracted by AI tools and algo updates - with Greg Gifford
Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.
Talking points include:
What are the basics?
Why are the basics still the most important part of what an …
Don't neglect the SEO fundamentals that move the needle for a website - with Itamar Blauer
Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.
Talking points include:
What impact do the fundamentals have?
How do you track and measure,…
E-commerce sites are leaving revenue off the table - with Joe Hale
Joe Hale shares why e-commerce sites are leaving revenue off the table.
Talking points include:
Why does this leave revenue on the table for e-commerce sites?
What is the difference between a collection…
Ensure the SEO fundamentals are done before we proceed anywhere further - with Olesia Korobka
Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.
Discussion points include:
What are the basics and fundamentals that you talk abou…
How to use LLMs to build simple SEO tools without coding - with Gus Pelogia
Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.
Talking points include:
What types of simple SEO tools are you talking about building?
Why should SEOs build these sorts of S…
Leverage AI for at-scale SEO output. But do it SMARTLY - with Ben Howe
In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.
Build Your Own Prompt Libraries For Your Clients - with Victoria Olsina
Victoria Olsina shares the importance of building your own prompt libraries for your clients.
During the conversation we focusing on the following steps:
Data Collection: Gather extensive data from the…
Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah
Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.
Talking points include:
How do you run a successful digital PR campaign in 2025?
How does di…
The key to success in SEO for 2025 is automation - with Kevin Indig
Kevin Indig shares that the key to success in SEO for 2025 is automation.
Discussion points include:
1/ mining insights from forums, SERP Features, and top-ranking content
2/ creating massive amounts of…