SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
We are going to have to adapt extremely fast in 2024 - with Fabio Embalo
Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024.
Discussion points include:
What do SEOs have to do differently?
How does this impact the way that things are…
Become "Uncopyable" for SEO Success in 2024 - with Kerry Campion
In this episode, Kerry Campion discusses why it's important to become "uncopyable" for SEO success in 2024.
Discussion points include:
How do you become "uncopyable"?
What’s an example of a strong brand…
Make sure your content attracts the right audience and helps them convert - with Begum Kaya
Begum Kaya and David Bain discuss the importance of making sure your content attracts the right audience and helps them convert.
We have endless opportunities to find the right topics, optimize the we…
What does a post-SGE, AI influenced world mean for SEO? With Nik Ranger
Nik Ranger and David Bain discuss what a post-SGE, AI influenced world means for SEO.
Discussion points include:
How do you leverage natural language processing techniques for information retrieval?
How…
Focus on the end user only and understand WHY they are searching - with Eli Schwartz
Eli Schwartz and David Bain discuss why you need to focus on the end user only and understand WHY they are searching.
Discussion points include:
Why is this important?
How do you find out why they are s…
Be continuous and use a wide variety of SEO elements - with Amanda White
Amanda White and David Bain discuss how to be continuous and use a wide variety of SEO elements.
Discussion points include:
Surely you can’t work on everything at the same time?
How do you identify who …
The answers to your SEO problems lie in the SERPs - with Bart Magera (SEOin2024)
In this episode, Bart Magera shares that the answers to your SEO problems lie in the SERPs.
Discussion points include:
What answers are you looking for in the SERPs?
How do you use the SERP to define op…
Rather than SEO, focus on HEO. "Human Engagement Optimization" - with Ken "Magma" Marshall
Ken "Magma" Marshall and David Bain discuss how rather than focusing on SEO, you should focus on HEO. "Human Engagement Optimization"
Discussion points include:
What is "Human Engagement Optimization"?
…
Understanding the limitations of AI based tools for SEO - Jan-Willem Bobbink
Jan-Willem Bobbink and David Bain discuss understanding the limitations of AI based tools for SEO.
Discussion points include:
What are the useless exercises are happening based on LLMs that are not sui…
Mid-funnel is your strategic target - with Myriam Jessier
Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.
Discussion points include:
What do you mean by mid-funnel?
How do you identify Mid-funnel opportunities?
What are good goals…
Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms
Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.
Discussion points include:
What are SEO best practices at the moment?
How d…
How small changes can lead to big impacts in eCommerce SEO - Rasmus Sørensen
On this episode Rasmus Sørensen discusses how small changes can lead to big impacts in eCommerce SEO.
Discussion points include:
What small changes?
How do you know what to change?
What big impacts does …
How to cut through the AI noise in 2024 - with Dixon Jones
Dixon Jones and David Bain discuss how to cut through the AI noise in 2024.
Discussion points include:
How do you cut through the AI noise?
Why does this make a difference?
How long will this differentia…
The biggest challenge in 2024 will be standing out - Gerry White
Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out.
Discussion points include:
How do you deliver a reason to visit and engage with the site?
What if you look at t…
The importance of Experience, high quality, author info and transparency - Filipa Serra Gaspar
Filipa Serra Gaspar and David Bain discuss the importance of Experience, high quality, author info and transparency.
Discussion points include:
How do you demonstrate Experience?
How do you show that yo…
Entity SEO - being a topical authority is key - with Anthony Barone
Anthony Barone and David Bain discuss how being a topical authority is key to your entity SEO.
Discussion points include:
How do you ensure that you create a comprehensive online version of an entity?
W…
We must consider all the organic channels and make them work in synergy - Valentina Stragliotto
In this episode Valentina shares that we should now consider all the organic channels and make them work in synergy to ensure success and that SEO is turning into OSO.
Topics covered:
What do you mean…
Google is getting more and more focused on authority, expertise and experience - Andrew Cock-Starkey
Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience.
Discussion points include how too many people are still too scatter-gun w…
SEOs must adopt the content creator mindset for their clients and employers - with Dre de Vera
Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers.
Discussion points include:
What is Google’s new Perspectives filter and how do you ta…
Acknowledge that E-E-A-T considerations are no longer "nice to haves" - with Ben Howe
Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves".
Discussion points include:
What do you have to do to demonstrate your use of EEAT …