SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Leverage Happy Customers for Ethical Backlinks - with Alan Silvestri
Alan Silvestri advises that you leverage happy customers for ethical backlinks.
In this video we discuss the importance of leveraging happy customers for:
* Case Studies
* Testimonials
* Guest Blogging
* …
Master Your Video SEO - with Rana Abu Quba Chamsi
Rana Abu Quba Chamsi shares the importance of mastering your video SEO.
Discussion points include:
What do you mean by video SEO - optimizing video to appear on the SERP?
What type of business is video …
“Build relationships” before you link build - with Amit Raj
Amit Raj shares the importance of building relationships before you link build.
Discussion points include:
How would you define a valuable link?
What do you have to give to obtain a valuable link nowada…
Stay on top of link and mention building - with Debbie Chew
Debbie Chew emphasises the importance of staying on top of link and mention building.
Discussion points include:
Why build mentions?
What do you mean by generative AI chatbots and search being influenc…
Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis
Andreas Voniatis shares the importance of optimizing internal links to increase the relevance scores of target content.
Discussion points include:
What scoring system do you use to analyse the relevanc…
Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue
Katherine Nwanorue shares the importance of linking sub-categories to parent categories as part of your on-page SEO strategy.
Discussion points include:
What about linking the other way around - from t…
Adopting search generative experience as your SEO strategy in 2024 is pivotal - Veronika Höller
Veronika Höller shares that adopting search generative experience as your SEO strategy in 2024 is pivotal.
Discussion points include:
How is SGE changing the SERP?
What markets does this affect at the m…
Take full advantage of internal link optimization - with Anna Uss
Anna Uss shares the importance of understanding the full advantage of internal link optimization.
Discussion points include:
How do you build an internal links strategy?
How important is it to have your…
Understand the whole link profile of your website, not just the tier 1 links - Bill Hartzer
Bill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links.
Discussion points include:
How deep do you go?
What impact do the 2nd and 3rd tier …
Use AI assistance to validate long-form content that fulfills intent - with Mark Williams Cook
Mark Williams Cook discusses why you should use AI assistance to validate long-form content that fulfills intent.
Discussion points include:
What type of content is this for?
How do you use AI to valida…
Reduce, reuse, recycle applies to your website as well as the products you use - with Natalie Arney
Natalie Arney believes that reduce, reuse, recycle applies to your website as well as the products you use.
Discussion points include:
How do you Reduce, reuse, and recycle content?
How do you review yo…
Make sure your agency is maximizing its use of AI - with Santi Clarke
In this episode, Santi Clarke from Duda recommends that your agency is maximizing its use of AI.
Discussion points include:
How has AI changed the way that agencies work?
How do you maximize your use of…
How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward
Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.
Discussion points include:
Why is informational content so important for ecommerce sites?
Can Informatio…
How to Level-Up Content, Tech and Links in your SEO - with Lidia Infante
Lidia Infante shows how to level-up content, tech and links in your SEO.
Discussion points include:
- With opinionated, unique, expert-driven content
What’s an example of this?
How to you go about creati…
Think Human-First with your AI Copywriting - with Bibi Raven
Bibi Raven says that you need to think human-first with your AI copywriting.
Discussion points include:
What does Human-first AI copywriting mean?
What do you love about AI language models?
What don’t yo…
Get to know your thought leaders! With Paige Hobart
In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders.
Discussion points include:
Why get to know your thought leaders?
What can sales reps offer?
What …
2024 is the year of Query Satisfaction - with Arnout Hellemans
In this epsiode, Arnout Hellemans explores why he believes that 2024 is the year of query satisfaction.
Discussion points include:
How are content UX, core web vitals and E-E-A-T coming together?
How do…
Influencer Marketing to Influence Search - with Maria White
Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search.
Discussion points include:
What does Influence Search mean?
Are you talking about using influen…
Creator-Led SEO will dictate 2024 and beyond - with Ashley Liddell
Ashley Liddell and David Bain discuss how creator-led SEO will dictate 2024 and beyond.
Discussion points include:
What will these relationships with creators look like?
Why long-term relationships?
How …
Listen to what your customers say FIRST and then validate it with keyword research - Martin Huntbach
Martin Huntbach and David Bain discuss the importance of listening to what your customers say FIRST and then validating this with keyword research.
Discussion points include:
How do you listen to your …