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Selling the Cloud - Podcast

Selling the Cloud

 Mark Petruzzi, KK Anderson, Paul Melchiorre

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.


Business *Ai Technology Sales Management
Update frequency
every 6 days
Average duration
31 minutes
Episodes
91
Years Active
2021 - 2025
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Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

Modern B2B Sales was significantly, and forever altered by COVID-19.  The trends are not new, but were definitely accelerated in 2020 and 2021. Joseph is a multi-time founder of B2B SaaS companies, …
00:28:03  |   Fri 27 Aug 2021
You're More Than a Number - with Scott Leese

You're More Than a Number - with Scott Leese

Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Scott's primary focus has been to help scale early st…
00:35:00  |   Fri 27 Aug 2021
Customer Success, Success - with Eileen Voynick

Customer Success, Success - with Eileen Voynick

Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta Systems, and Chair of the Board at Jefferson Health. …
00:36:21  |   Tue 06 Jul 2021
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life

Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life

B2B Selling continues to evolve, especially in the context of Cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like dri…
00:33:08  |   Thu 17 Jun 2021
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. On this episode, Gerhard shares …
00:32:20  |   Fri 23 Apr 2021
Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group

Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group

Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum has seen the evolution of inside sales and business development for 25+ years. In this e…
00:34:06  |   Thu 01 Apr 2021
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was an executive in the Sales Productivity group at Salesfo…
00:32:14  |   Thu 25 Mar 2021
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

In this episode of Selling the Cloud, we are joined by Paul Melchiorre, legendary Silicon Valley Chief Revenue Officer at leading SaaS companies including Ariba and AnaPlan. Over thirty years, Paul …
00:27:08  |   Thu 18 Mar 2021
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately

Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately

Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals? This was a primary topic of conversation on the latest Selling the Cloud podcast…
00:36:11  |   Wed 03 Mar 2021
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

In this episode of the Selling the Cloud podcast,  we are  joined by Cathy Minter, Chief Revenue Officer at R3. Cathy shares her experiences in taking over the role of the CRO in an early stage pion…
00:36:28  |   Wed 17 Feb 2021
What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video

What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video

In this inaugural  episode of the Selling the Cloud podcast,  we were joined Greg Holmes, the Chief Revenue Officer of Zoom Video Communications between 2013 and 2020. Your hosts of the Selling the …
00:38:50  |   Wed 03 Feb 2021
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