Selling the Cloud
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 91
- Years Active
- 2021 - 2025
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro
Joseph Fung discusses how Uvaro trains new B2B sales professionals to succeed in a rapidly changing industry, emphasizing data-driven skills, continuous learning, and the importance of relationship-b…
00:28:03 |
Wed 30 Oct 2024
You're More Than a Number - with Scott Leese
This episode revisits Scott Leese's journey as a 5x VP Sales in B2B SaaS, where he shares his insights from More Than a Number, a book that emphasizes both the tactical strategies for scaling sales t…
00:35:00 |
Wed 23 Oct 2024
Customer Success, Success - with Eileen Voynick
In this episode, Eileen Voynick explores the evolution of Customer Success, highlighting its critical role in driving business value across industries, the importance of customer experience in Cloud …
00:36:21 |
Wed 16 Oct 2024
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life
In this episode, Jamie Shanks, founder and CEO of Sales for Life, discusses the evolution of social selling into digital and modern selling, highlighting strategies like building personal brands, lev…
00:33:08 |
Wed 09 Oct 2024
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner
In this episode, Gerhard Gschwandtner, founder of Selling Power Magazine, shares his insights on B2B sales success, emphasizing the importance of mindset alongside skill set and tools, while discussi…
00:32:20 |
Thu 03 Oct 2024
Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group
In this episode, Sally Duby, Chief Sales Officer at The Bridge Group, discusses the evolution of Inside Sales in the SaaS/Cloud industry, highlighting its shift towards closing enterprise-class deals…
00:34:06 |
Wed 25 Sep 2024
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
Doug Landis shares how storytelling in B2B sales is critical, highlighting its role in customer-centric narratives the are relatable for buyers and helps create solutions in a competitive market.
00:32:14 |
Wed 18 Sep 2024
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes
This episode of "Selling the Cloud" features Paul Melchiorre, an experienced Chief Revenue Officer, discussing the important outlooks on understanding customer acquisition, sales, Product Led Growth,…
00:27:08 |
Wed 11 Sep 2024
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately
In this episode, guest Michael Pollack discusses shifting from data-driven to metrics-informed decisions in B2B marketing and sales.
00:36:11 |
Thu 05 Sep 2024
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing unde…
00:36:28 |
Thu 29 Aug 2024
What made Zoom - Zoom with Greg Holmes, former CRO at Zoom
In this throwback episode, Greg Holmes, former CRO at Zoom, joins the Selling the Cloud podcast to share how Zoom's "happiness culture" and customer-centric approach propelled the company to success.…
00:38:50 |
Thu 22 Aug 2024
Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle
A conversation with Neetha Ratakonda, CEO of BigLittle, discussing insights into tackling revenue leaks, enhancing GTM process efficiency, and leveraging emerging technologies to revolutionize revenu…
00:40:22 |
Wed 14 Aug 2024
The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre
"In sales, it's not who you know". "In sales, it's who knows YOU". Jeffrey Gitomer - "Little Red Book of Selling"
00:44:54 |
Wed 07 Aug 2024
Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form
Insights on leadership team mobilization and the role of RevOps in executing strategic objectives.
00:30:18 |
Wed 31 Jul 2024
Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
Exploring what good B2B SaaS strategy execution looks like and team mobilization with Joseph Zito.
00:22:17 |
Wed 24 Jul 2024
The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In this episode, Rob Schilling, SVP ERP Sales, N.A. at Oracle, discusses the challenges of adopting data-centric sales models and the evolving role of AI in sales, sharing insights and guidance for e…
00:25:33 |
Fri 19 Jul 2024
The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
In this part 1 episode of Selling the Cloud, co-hosts Mark and Cathy talk with Rob Schilling from Oracle, about the pivotal moments in his sales career and the importance of being the "CEO of your ow…
00:23:36 |
Wed 17 Jul 2024
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
In this episode of Selling the Cloud, Steve Richards from Mediafly discusses sales enablement, balancing data with the human side of sales, the art of sales coaching, and the importance of cross-func…
00:42:30 |
Wed 26 Jun 2024
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency a…
00:16:42 |
Wed 19 Jun 2024
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
Tune in to our discussion with Toni Hohlbein for valuable lessons on improving your GTM effectiveness by leveraging the latest technology to visualize your funnel, predict future performance using le…
00:26:03 |
Wed 12 Jun 2024
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