Selling the Cloud
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 91
- Years Active
- 2021 - 2025
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2
In this episode, Gene Guhne shares hard-earned leadership insights on building trust, driving accountability, and leading global sales teams through complexity.
00:15:58 |
Wed 16 Apr 2025
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1
In this episode, Gene Guhne, SVP of Global Sales at Sabre Hospitality, shares how to lead high-performing international sales teams by building trust, embracing emotional intelligence, and shifting f…
00:19:19 |
Wed 09 Apr 2025
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2
In this episode, performance marketing expert Taylor Frame reveals how AI is transforming paid media, personalization, and profitability—while breaking down the tactics that actually work across the …
00:24:07 |
Wed 02 Apr 2025
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1
In this episode, Taylor Frame, CRO of Best Practice Media, shares how AI is reshaping digital marketing—from automating workflows and uncovering customer insights to crafting high-converting content …
00:23:19 |
Wed 26 Mar 2025
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2
In this episode of Selling the Cloud, Jonathan Kvarfordt breaks down the next evolution of AI in sales—moving from simple automation to full orchestration. We explore how AI is reshaping CRM, unlocki…
00:25:26 |
Wed 19 Mar 2025
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1
In this episode, Jonathan Kvarfordt unpacks how AI is revolutionizing sales by surfacing hidden data, orchestrating workflows, and challenging the role of traditional CRMs, offering a glimpse into th…
00:25:09 |
Wed 12 Mar 2025
The Future of AI in Sales: Elevating Human Connection and Performance
In this episode, Ioanna Onasi, CEO of Dextego, explores how AI is transforming sales by enhancing soft skills, optimizing go-to-market execution, and enabling sales teams to build stronger, more stra…
00:42:48 |
Wed 05 Mar 2025
Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back
Harvard Business School’s Frank Cespedes joins Selling the Cloud to reveal why most companies fail to align sales with strategy, how sales leaders can become true business strategists, and why financ…
00:55:27 |
Wed 26 Feb 2025
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2)
In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson continue their conversation with legendary sales leader Paul Melchiorre, diving deeper into the changing landscape of sales, leader…
00:39:52 |
Wed 19 Feb 2025
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1)
In Part 1 of our conversation with Paul Melchiorre, we explore how AI, shifting buyer behaviors, and the push for efficiency are reshaping B2B sales, along with key strategies for adapting to today’s…
00:26:51 |
Wed 12 Feb 2025
Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
00:23:21 |
Wed 05 Feb 2025
Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
00:28:02 |
Thu 30 Jan 2025
From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World
Join us as Evan Huck, CEO of UserEvidence, shares his journey from SDR to CEO, offering insights on how sales is evolving and the power of evidence-based marketing in building trust.
00:49:08 |
Wed 15 Jan 2025
Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
00:38:24 |
Thu 09 Jan 2025
Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
00:31:38 |
Thu 02 Jan 2025
Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader
In this episode, Kris Rudeegraap shares his inspiring journey from BDR to Co-CEO of Sendoso, scaling the company from an idea to a market-leading platform that’s revolutionizing how businesses build …
00:46:44 |
Wed 18 Dec 2024
Blueprints for Revenue Growth: How to Build Your Revenue Engine
Learn how Roee Hartuv of Winning by Design shares actionable strategies to build scalable revenue engines using the Revenue Factory framework and the Bowtie Go-to-Market model.
00:42:44 |
Wed 04 Dec 2024
Women in Sales Club - The Story and the Journey with Alexine Mudawar
From breaking into B2B sales to founding the Women in Sales Club, this episode explores career journeys, diversity, inclusion, and the traits behind sales success.
00:25:50 |
Wed 20 Nov 2024
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
This episode delves into how B2B tech companies can accelerate growth through strategic partnerships, with Ben Pastro sharing insights on creating lasting, customer-centered collaborations that boost…
00:25:37 |
Wed 13 Nov 2024
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Bob Scarperi shares how sales teams can leverage precise, prioritized data to target high-value prospects, optimize outreach, and drive greater success in B2B Cloud sales.
00:33:50 |
Wed 06 Nov 2024
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