Selling the Cloud
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 91
- Years Active
- 2021 - 2025
The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
Join us as Frank Cespedes offers practical advice and real-world examples to help your sales teams execute strategy effectively and achieve optimal performance. Frank shares his insights on the impor…
00:55:27 |
Wed 05 Jun 2024
Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
Explore how companies are leveraging in-house data for a competitive advantage, executing on recommended data-informed growth levers, and how RevOps plays a critical role in handling these priorities…
00:23:07 |
Wed 29 May 2024
Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
Lindsey shares insights from her ten-year career in revenue operations, specific examples of cross-functional alignment through data strategy, and the journey of building RevAmp to address market cha…
00:23:14 |
Wed 22 May 2024
Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.
00:21:54 |
Wed 15 May 2024
Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.
00:20:48 |
Wed 08 May 2024
Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for sca…
00:23:51 |
Wed 01 May 2024
Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast
Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for sca…
00:28:02 |
Wed 24 Apr 2024
Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting
Today we talk about reaching alignment in marketing, rev ops, and sales in B2B companies with Kunal Mehta from Bain Consulting.
00:29:15 |
Thu 18 Apr 2024
Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting
Today we talk about reaching alignment in marketing, rev ops, and sales in B2B companies with Kunal Mehta from Bain Consulting.
00:21:01 |
Tue 09 Apr 2024
Disruption Ready Selling - with Dipanjan Das, Genpact
B2B Sales professionals are continuously faced with new challenges and obstacles they need to overcome on the path to success. In the past two years alone, sellers were forced to move to a 100% virtu…
00:25:49 |
Mon 23 May 2022
Sell without Selling Out - with Andy Paul
The professional of Sales continues to evolve, and is much more nuanced and complex these days - especially in the world of B2B Sales in the Cloud.
Andy Paul is one of the foremost experts in B2B Sa…
00:30:35 |
Tue 05 Apr 2022
Is Cold Calling Dead - with Chris Beall, CEO ConnectandSell
Cold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth!
Chris Beall is the CEO of ConnectAndSell, an ass…
00:37:12 |
Thu 10 Mar 2022
Rebranding in the B2B Cloud with William Tyree, CMO Revenue.io
Has the market segment you participate in evolved over the years?
Have you considered rebranding your company to ensure it's aligned with the market you serve?
William Tyree, Chief Marketing Office…
00:30:40 |
Mon 06 Dec 2021
Growth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO Collective
The Chief Revenue Officer title is growing in popularity across the B2B Cloud industry. Is the CRO a new role in companies, or just a fancy new "C-Level" title for the head of sales?
Warren Zenna h…
00:32:32 |
Tue 02 Nov 2021
Energy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.
Energy, Enthusiasm, and Empathy personify Larry Long Jr. In fact, his self-appointed title is "Chief Energy Officer".
Larry has a long career in B2B Sales, following his college baseball career at …
00:32:54 |
Mon 18 Oct 2021
Getting the VP Sales Hire Right - Right Now - with Amy Volas
The average tenure of a Vice President of Sales in the B2B Cloud industry is reported to be anywhere between 16 - 20 months, with 18 months being the median.
Why is the tenure so short? Is this rea…
00:34:38 |
Fri 08 Oct 2021
A Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine Labs
Megan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility.
Megan's story star…
00:31:44 |
Mon 04 Oct 2021
Women in Sales Club - The Story and the Journey with Alexine Mudawar
Is becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey?
Alexine's goal after graduating from Purdue University was to become a retail bu…
00:25:50 |
Thu 16 Sep 2021
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric
Direct selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies. Can partnerships amplify and even accelerate revenue growth, even for early stage companies?
Ben…
00:25:37 |
Fri 10 Sep 2021
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners
Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity.
Bob Scarperi, has built a company th…
00:33:50 |
Thu 09 Sep 2021
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