Selling the Cloud
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 91
- Years Active
- 2021 - 2025
Ep. 91 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson - Part 1
In this episode of Selling the Cloud, Jamie Wilkinson, CEO of Smart4Cloud.ai, joins Mark Petruzzi and KK Anderson to explore how the best revenue organizations combine technical talent and sales lead…
00:23:16 |
Tue 02 Sep 2025
Ep. 90 – Breaking the CRM Mindset – Why AI and Agile Selling are the Future with Stephen Messer
In this episode of Selling the Cloud, Stephen Messer, co-founder of Collective[i] and LinkShare, shares a bold and timely vision for the future of sales—one that trades CRM inefficiencies, seller chu…
01:09:15 |
Wed 27 Aug 2025
Ep. 89 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 2
In Part 2 of this Selling the Cloud conversation, Josh Payne dives deeper into the future of AI-first growth teams, and how CoFrame is helping B2B orgs replace legacy handoffs and static workflows wi…
00:19:13 |
Tue 19 Aug 2025
Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1
In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites …
00:29:42 |
Wed 13 Aug 2025
Ep. 87 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 2
In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in align…
00:22:45 |
Wed 06 Aug 2025
Ep. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1
In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in align…
00:33:12 |
Wed 30 Jul 2025
Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)
This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling stra…
00:56:22 |
Fri 25 Jul 2025
Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2
In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM t…
00:38:24 |
Wed 16 Jul 2025
Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1
In this episode, Stephen Messer shares how he built LinkShare into a $500M company, the lessons learned from scaling, and his insights on venture building and long-term thinking.
00:31:38 |
Wed 09 Jul 2025
Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2
In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how B2B revenue teams can fix flawed ABM programs by aligning Sales and Marketing, redefining their ICP, an…
00:23:12 |
Wed 02 Jul 2025
Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1
In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how revenue teams can rebuild ABM strategies around account relevance, strategic ICPs, and full-funnel alig…
00:31:21 |
Wed 25 Jun 2025
Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2
In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how his team uses AI, segmentation, and cross-functional alignment to scale Customer Success, pred…
00:16:25 |
Wed 18 Jun 2025
Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda
In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how B2B SaaS companies can turn Customer Success into a scalable revenue engine using AI, segmenta…
00:20:47 |
Wed 11 Jun 2025
Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2
In this episode, Cathy Minter shares why unifying sales, marketing, and customer success under a Chief Revenue Officer is critical for scaling revenue in today’s fast-changing market.
00:17:46 |
Fri 06 Jun 2025
Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1
This episode explores why modern companies need a unified CRO model, how AI is reshaping revenue leadership, and what traits today’s CROs must master to drive sustainable, scalable growth.
00:25:33 |
Wed 28 May 2025
Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2
In Part 2 of our conversation with David Fastuca, we explore how top sales teams avoid AI misfires, rebuild brand trust, and create performance-driven cultures that scale.
00:27:24 |
Wed 21 May 2025
Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1
In this episode, David Fastuca shares how B2B companies can ditch chaos, build a systemized sales engine, and leverage AI to drive predictable, scalable revenue without spamming.
00:21:45 |
Wed 14 May 2025
Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market
Stephen Messer joins Selling the Cloud to reveal why traditional sales playbooks fail in volatile markets—and how AI-driven insights are helping top teams adapt and win.
00:54:49 |
Wed 07 May 2025
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2
In this episode, Doug Brown shares practical strategies for building a scalable sales process, measuring what matters, leading with purpose, and embracing AI to stay ahead in a rapidly evolving marke…
00:30:39 |
Wed 30 Apr 2025
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1
In this episode, Doug Brown shares a proven framework for building high-performance sales teams by hiring for mindset, measuring the will to sell, and leveraging data-driven assessments to reduce ris…
00:22:33 |
Wed 23 Apr 2025
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