SaaS Sessions

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. 

With over 14 years of experience, Abby is a specialist i…

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.

RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their re…

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.

Aditi talks about the story behind building Locale and how over time they decided to pivot thei…

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.

Erik points out that the average marketing touches required to win a deal in B2B have gone up significant…

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, an…

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.

As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone wh…

In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterpri…

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. 

Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, a…

We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously.

Mason is the no-code automation engine - made for commerce. In the episode, Kau…

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.

Toplyne helps sales teams at product-led companies convert their freemium users!

Prior to this, Ru…

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.

We start with discussing how B2B marketing has changed over the years…

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo.

Insent.ai is Arjun's second exit.…

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling.

Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iM…

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy.

Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001.

In 2011…

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.

We discuss how a SaaS company can enter t…

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. 

Arundhati made the shift from Sales to C…

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy.

Ashwin is a B2B marketing and growth leader wi…

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams.

Smriti was previously managing APAC Partner Marketing at…

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.

Dreamdata.io is a B2B revenue attribution platform.

We discussed how Steffen started Drea…