Public Sector Marketing Show
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 111
- Years Active
- 2020 - 2024
The Power of Radio for Public Sector Marketing
I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now the…
How Public Sector Outperforms Private Sector on Social Media
I recently came across a study from Sprout Social in 2016 that inspired this episode.
Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands …
How to Deliver Open and Transparent Government and Public Services
It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations.
This episode, number 5 of the Public Sector…
How to Manage Negativity and Trolling on Social Media
What is your organisation’s instant response when you are faced with negativity on social media?
Do you even react?
Fear of criticism and managing waves of public commentary is one of the greatest cha…
The Role of Senior Leaders on Social Media
Are you a CEO or a senior leader in government or public sector?
What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts ac…
Why Social Media is Mainstream Media
Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media.
In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embr…
How to Become a Social Media Influencer in the Public Sector
In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector.
Featured in this week's episode:
- Joanne's Column: Why social media influenc…
Introducing the Public Sector Marketing Show
Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the…
Trust & Transparency in Government & Public Sector Communications
A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.
Coming up in the show:
Why you…
Social Media as the Antidote to COVID-19
Hello and welcome to The Public Sector Marketing Show!
A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skill…
The Role of Social Media in Public Health Crisis Communications During COVID-19
Welcome to Episode 1 of The Public Sector Marketing Show!
A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media kno…