Public Sector Marketing Show
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 111
- Years Active
- 2020 - 2024
News V Narrative in Digital Communications
There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no…
How to Get the Public Behind Your Social Media Campaigns
How can government or public sector agencies get high engagement on social media that is both positive and proactive?
Believe it or not most of the public viewing your social media are there for info…
Why Social Media is a Public Sector Superpower
Social media is the number one topic that public sector pros want to discuss with me.
From how to develop a strategy to how to manage a crisis and everything in between.
So, it got me thinking about …
Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.
Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.
In today’s s…
How to Handle Online Abuse
New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol o…
Twitter as a PR Tool
Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!
Twitter is a powerful PR war room platform and crises …
Innovation in Public Sector
The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a l…
7 Steps to Social Media Success in Digital Diplomacy
Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service.
But d…
7 Marketing Practices To Avoid
As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!
I will discuss ethical and unethical marketing practices.
The Digital Age allows marketers …
How to Be A LinkedIn Thought Leader
LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share.
More than ever, we have a responsibility to show up and share our knowledge as seeking out news and in…
Digital Government In Practice
Imagine if you could access every public service online.
Imagine if this was supported with great social customer service.
Where required you could also make an appointment any time with a real human.…
Big News!
Special Episode to Share our New News!
Today’s show is a bit different to our other 55 episodes.
In this episode I wanted to share our news with our loyal listeners, viewers and followers.
In 2017 I c…
2022 Digital Marketing Trends
In this week’s episode I’m reviewing the digital trends of 2022.
It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media.
T…
Making a Case for Remote Working in Government and Public Sector
The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?
In a recent…
Innovation on Social Media is Critical to Success Online
But does your department or agency have an innovative culture and mindset?
In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first…
How to Master Instagram Reels
Today we are going all into Instagram Reels and find out why and how to master them in 2022.
Did you know that Reels receive more engagement than regular video content at a rate of about 22%.
They ar…
How to Leverage Social Media Skills To Land a Promotion in Public Sector
I’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important.
But what i…
Does Influencer Marketing Work for Government & Public Sector?
Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.
It’s a booming business in the commercial world …
Website Marketing in 2022 - Privacy, Personalisation & Promotion
Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺
I know I say it all the time, but the speed of digital marketing transformation can be both ov…
The Role of Social Media in Law Enforcement
Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, …