Public Sector Marketing Show
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 111
- Years Active
- 2020 - 2024
7 Content Marketing Tools You Didn’t Know You Needed
In today’s show I decided to talk about one of my favourite topics – content marketing.
Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of …
Are Public Sector Leaders Failing Public Sector Marketing Pros?
Welcome to Episode 86 of the Public Sector Marketing Show!
In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing …
Does Public Trust Matter?
Listen Now Episode 85: Does Public Trust Matter?
Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I del…
The Power of Fact-Checking for Public Sector
Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information.
Join me as we explore an innovative approach to combating misinformati…
Mastering Communications for EU Projects
Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphas…
How To Tell A Compelling Story To Move An Audience
In this episode I am exploring the power of storytelling to move passive audiences into active participants online.
Do you ever wonder what sets a great online story apart from the rest?
Our brains a…
Insights from the World’s Top Content Marketing Influencers
Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from a…
How to Use Chat GPT Ethically for Public Sector Marketing
Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing.
Hello a…
How to Gain PR Attention in a World of Digital Media Consumption
Hello and welcome to episode 79 of the Public Sector Marketing Show.
My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.
The 2023 Digital News Rep…
7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️
2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consu…
Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️
After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content mark…
Best bits from the 2022 Public Sector Digital Marketing Summit
The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.
It was our pleasure to host you all. For those of you that didn’t make i…
Public Sector Marketing Pro Audiobook Chapter
My new book, the 2nd Edition of Public Sector Marketing Pro is out now!
Coming soon is the accompanying audiobook.
To celebrate the release of the book, I’ve decided to give my loyal Public Sector Mar…
How to Reduce your Digital Carbon Footprint
We have less than 8 years to save the planet.
It’s a pretty depressing statistic.
According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.
So it got …
Should Public Services Be Available Online?
We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline?
But is it changing?
Estonia is a European leader …
The 4th Public Sector Digital Marketing Summit
I’m excited for you to be the first to know who our 2022 Public Sector Digital
Marketing Summit speakers are.
Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend
in-person o…
How to Create Engaging Social Media Content
Are you struggling to produce enough or the right type of digital content that makes an impact?
Do you want to in-source and streamline your content marketing?
Is the overwhelm of social video taking …
Why You Need to Rethink Your Public Sector PR Strategy
My favourite annual research is out and it’s time to understand the ever-changing news landscape.
The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an in…
A TikTok Plan for Public Sector
Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted.
In this second episode of Season 4 of the Public S…
The Art of Communicating Bad News in Government or Public Sector
Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to comm…