Public Sector Marketing Show

In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful.

Yo…

The UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits.

There is no doubt the pandemic parachuted government’s a…

It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I…

Happy New Year and welcome to Season 3 of the Public Sector Marketing Show.

Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hear…

COVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage. 

So coming up in the last Public Secto…

Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve.

But from a busine…

Welcome to the Age of Insight, when data informs action.

Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front…

It’s that time of year to share my social media predictions for 2022. But my predictions are specifically aimed at those of you working in government and public sector.

Coming up in today’s show.

• Are y…

The world is changing so fast! But did we see the Metaverse coming?

The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Me…

One of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am …

Culture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms?

It means it will slow you down but also unravel a …

You might be of the opinion that the social media universe is largely unregulated. We have all witnessed or experienced how nasty this digital landscape can get. So, I wanted to ask the question: “Ha…

I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to…

The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions. 

It…

It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media. 

I wanted to record this show to share with you what is working on each social netwo…

Like every other part of society, the charity sector has been significantly impacted by the pandemic. 

But how can they bounce back and what role does digital marketing play in digital fundraising and…

We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it o…

“Scientists are observing changes in the Earth’s climate in every region and across the whole climate system. Many of the changes observed, such as continued sea level rise—are irreversible over hund…

Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the priv…

You know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a…