Public Sector Marketing Show

As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well th…

I’ve been podcasting and publishing this show for six consecutive months. I’ll be honest it’s a big commitment to host a weekly social media show and podcast, but I understand the value of long-form …

Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries c…

One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operatin…

The Facebook dilemma over organic reach is one that really challenges marketers. Is it still relevant and what do we do about the organic reach problem on the platform? 

Coming up in Episode 23 of the…

If trust and transparency is the number one currency in the digital age, then reputation management has to be a close second. The value of your online reputation is directly linked to the level of pu…

A study of social media use among 736 local, state, and federal government and public sector agencies in the USA provides the very first study of how America's public sector is using social media to …

Social media is no longer the poor relation of traditional communications. It should be front and centre of your corporate plan. 

Coming up in Episode 20 of the Public Sector Marketing Show:

• Why social…

COVID-19 presented government and public sector agencies with some of the greatest challenges of the modern era. 

But in this episode I’m going to share real-life case studies of how agile they proved…

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in…

A 2018 McKinsey report states: “When government agencies offer a better customer experience, they deliver measurable impact across multiple priorities. Public-sector leaders should pick their spots a…

Digital marketing and social media causes huge overwhelm. I need to just call that out before we get started. 

But stick with me as in this episode I’m going share my content marketing hacks which you…

Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social medi…

Would you consider yourself digital and social media savvy? Or does digital and social media marketing scare you? 

Right now, you might feel behind the digital transformation curve and hindered by the…

COVID-19 has resulted in mass digital workplaces, that is, people working from home.

So how do you manage a remote team and maintain good internal communications, motivation, and inspiration? In epis…

Data-driven marketing is used widely in the private sector but not so much in the public sector. 

In fact, many agencies still struggle with the 'if and why we should use data for improved targeted me…

Instagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply …

Events have gone online but a year into coronavirus, we are trying to come up with innovative ways to engage a Zoom-fatigued public. So in this show, I’m going to share creative and innovative ways t…

Right now, government and public sector need more digital marketing skills in-house.

If you are listening to this podcast then you may be an existing public servant seeking a promotion or somebody who…

Podcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or pu…