Maximize Your Influence

This podcast is going to focus on how to handle the heckler and maintain audience control in any situation.  One of the key factors is getting to know your audience.

It is critical that you underst…

Synchronized Beliefs

Very closely related to directing our thoughts are our beliefs or belief systems. Just as airplanes have guidance systems to direct them, so do we have systems guiding and shapin…

Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, MLB coaches and teams, Fortune 500 compa…

Charismatics have the ability to focus quickly in the moment similar to great athletes.  To master the area of focus and concentration, we must implement what athletes do before, during and after the…

Many think that when they get into positions of leadership or prominence that others should be serving them or looking up to them.  This is great way to turn people off and decrease your ability to b…

Passion is very contagious.  When you transfer this passion, the people around you start to radiate that passion.  They perform better, if it is at work, it is no longer work.  They become more proac…

Rapport: The Instant Connection  

Rapport is the secret ingredient that makes us feel a harmonious link with someone else. It is equivalent to being on the same wavelength with the other person. Rapp…

Similarity: Similar Is Familiar

Similarity theory states that familiar objects are more liked than less familiar ones. The same holds true with people: We like people who are similar to us. This theo…

Emotional States: Understanding Feelings and Moods

Charismatic people know there is a fine line between logic and emotion.  To influence someone you have to have both.  Emotion will override logic ev…

That first thirty seconds with your audience are critical. How do you start? Great persuaders craft and design their message. There is no room to wing it. Your opening is where your audience formulat…

Structuring Persuasive Presentations

Why should we be concerned with the structure of a persuasive presentation? Top predictor of professional success is how much you enjoy and how good you are at pu…

Paul Smith (Author) - Lead with a story and Sell with a story

 Leadwithastory.com

 Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as…

 Six stats on the importance of trust in influencer marketing

 “Only 22% of brands are trusted.” (Havas Media)

 That’s a frightening metric for any marketer. Without establishing trust between your b…

Proxemics: The Science of Space

              The anthropologist Edward T. Hall created the science of proxemics, which studies how people use, react to, configure, and occupy the space around them.…

The Law of Obligation and Marketing

We often see this method at work when companies give out complimentary calendars, business pens, T-shirts, or mugs.  This specialty advertising is an $18.5 billion…

How You Can Tell If You’re Really Connecting

              I’ve talked about common rapport-building obstacles and how you can know for sure that you’re not connecting. But how do you know that you …

Energy of Influence

      Another way to enhance your ability to motivate yourself and others is to make sure all things are balanced in your life. Great persuaders lead a balanced life and keep ever…

The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor. Returning the favor rids us of the ob…

Smells: The Aroma of Persuasion

We all know what the smell of movie popcorn does to us. Smell is directly linked to our emotions.  Our sense of smell is so powerful that it can quickly trigger associ…

Summary:

Talking Too Much 

  Being an extrovert, having the gift of gab, or being able to make small talk with anyone you meet can definitely be used to your advantage, but watch yourself. How can yo…