Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
Join Kurt as he interviews Travis Truett, the CEO of Ambition, the first sales performance management platform built for the modern workforce thats currently endorsed by Google, Harvard Business Revi…
The Theory of Cognitive Dissonance
Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfor…
Join us on this great interview with Dr. Ben Voyer. We are going to talk about:
How persuasion has changed
Biggest persuasion blunder
Loss avoidance
Power and relationships
Influential nature of sto…
Objection Obstacles
All excuses and objections can be boiled down one or more of these seven potential objections:
Once you understand that all objections stem from one or more of these seven key are…
Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make i…
Inside the World of Objections and Concerns
When you become a great persuader, you will view objections differently than most people do. You will even welcome objections and enjoy handling them. Why…
Charisma is influence. In other words, getting others to do what you want them to do and like doing it. People get uneasy when you talk about influence, but just like power, it is neutral. Some fe…
Negotiation: Face-to-Face, by Phone or via E-mail
In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most lik…
Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let's say you are trying to convin…
"Door-in-the-face" is one of the most common techniques for implementing the Law of Contrast. Basically, an initially large and almost unreasonable request is made, likely to be declined—hence the "d…
Never fight on price. Price in not the issue – you are the issue. Only 6% of things are bought on price. Anybody can fight on price. Let’s learn 14 techniques to make price a non-issue.
"Price is…
Verbal Packaging & The Leverage of Language
The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect …
Robin Dreeke FBI Interview
Did you ever leave an interaction saying to yourself, "That could have gone better?"
Do you want to improve your leadership, interviewing, sales, and trust building skills …
Dave Negri’s Secret Price Weapon
Using “pricing” as a marketing strategy is often overlooked by entrepreneurs. It may be a little scary, butsometimes all you need is a higher price point to become …
I have already spoken at length about the necessity of positive mental programming and the initial steps one must take to put this powerful tool into practice. Great pers…
Anthony Iannarino - Becoming The Trusted Advisor
What Is Not Advice
Your product is not advice. Nor is your service. Nor are the solutions that you happen to sell. The features, benefits, and adv…
Negotiation Versus Persuasion
Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the oth…
This episode features guest Scott Ingram -
In this episode learn all about why mindset and belief in yourself is absolutely fundamental. And the tips and tricks in getting yourself there. And how to …
The Value of the Simple Statement
Simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are h…
What Does Improv Have To Do With Business? With guest Kelly Leonard from
The ability to thrive amid change requires 4 things:
· The ability to recognize where you…