Maximize Your Influence

When presenting, especially to a group, it's often impossible to know what personality type your audience is.  That's why it's important to use the T.E.S.S. system (testimoinals, examples, stories, a…

Whether it's to just one person or a staduim full of people, all persuaders are presenters.  Presenting involves taking the stage or spotlight to persuade others to accept your idea or product.  We'v…

Have you ever had a day where you didn't feel like doing something you KNOW you needed to do?  How about everyday?  The fact is sometimes we just don't have the emotional gas in the tank to do someth…

Have you ever been involved in a negotiation with somebody and wondered "can we just drop the facade?  can we drop the formalities and get to the point here?"  Well, the answer is no.  When negotiati…

Have you ever walked into a business and just had a bad feeling from the start?  Chances are, the owner of that business did not know how to effectively use "The Law of Association."  On this epsiode…

When it comes to effectively persuasing others, the most difficult obstacle to overcome is often ourselves.  On this episode, Kurt and Steve discuss how we can control and even eliminate beliefs that…

We've all heard that "assuming the sale" is one of the most effective persuasion tactics out there.   But how does one avoid crossing the line from "confidence" to "shallow and transparent?"  On this…

Have you ever had the great displeasure of dealing with somebody who could never admit they were wrong?  Or somebody who was constantly full of themselves?  On this episode, Kurt and Steve discuss a …

We've all seen it: a late night infomercial parading testimonial after testimonial across the screen.  After watching for a few minutes, we inevitably think "wow, if that guy can do it, why can't I?"…

It's a well known fact that humans look to others to validate their own actions.  On episode 22, Kurt and Steve discuss how this powerful concept of "Social Validation" can be used to create massive …

Words are powerful.  Depending on which ones you use, you could be either supercharging or killing your presentation.  In this episode, Kurt and Steve discuss the Law of Verbal Packaging and how you …

What are the remaining 3 C's of Trust?  How can we get others to trust us without coming across as cocky, arrogant, or condescending?  How can we tactfully let others know about our credentials witho…

Do other's trust you?  The results are surprising.  While you could be the most honest and trustworthy person in the world, trust often comes down to a few time tested methods that manage how people …

Getting prospects to make and keep commitments is a cornerstone of the persuasion process.  In this episode, Kurt and Steve discuss how smaller commitments lead to larger commitments and how to optim…

Why do our prospects often not do what it is we want them to do?  In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do…

In 1957, Stanford Professor Leon Festinger developed the "Theory of Cognitive Dissonance."  On this episode, Kurt and Steve discuss how persuaders can use this concept to leverage prospects into maki…

Kurt and Steve discuss how the "Law of Scarcity" can better be used to create urgency and bulid value. 

Kurt and Steve discuss the top three ways to get mentally prepared to persuade with maximum efficiency.

Kurt and Steve discuss how to better listen to people you normally don't like to listen to.  They also discuss how fatigue can factor into the persuasion process.