In Before The Lock
In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
- Update frequency
- every 10 days
- Average duration
- 57 minutes
- Episodes
- 109
- Years Active
- 2020 - 2024
🔓 29: Post, vote, comment, ask a question, answer a question, or attend a user group
Defining, measuring, and executing community engagement programs to grow your community and achieve your business goals. Also, Peeps.
- Community Industry News:
🔓 28: Keeping you out of prison
Partnering with Legal for all of your community needs, staying out of prison, and an egregious misuse of the Salesforce blue cloud logo.
- Community Industry News:
🔓 27: Content is Queen
Everything you need to know about building world-class content programs for your community, step-by-step.
- Community Industry News:
🔓 26: Groupopolis
How to leverage Groups to strategically scale your community.
- Community Industry News:
- Groups:
🔓 25: A Costco-sized warehouse full of Support Engineers
Working collaboratively with Customer Support to build a self-service community, ramping efficiency, and creating business value.
- Working with Customer Support:
🔓 24: Preparation meets opportunity
Erica and Brian revisit their 2020 predictions, discuss current trends, and look ahead to 2021.
- Trends and Predictions:
🔓 23: Be bold. Be brief. Be gone.
How to effectively engage Executives to sell the idea of community, gain their buy-in, and partner for success.
- Gaining Executive Buy-In:
🔓 22: Lead with gratitude
A Thanksgiving Special: Extending gratitude and telling stories about people that changed our careers and lives forever.
- Giving Thanks:
🔓 21: Everyone wants the big title
A special live episode recorded at Vanilla Conversations. Erica and Brian talk about their experiences as VPs of Community and what it takes to get to that level.
- Related episodes:
🔓 20: Employees are customers, too
Enlisting, enabling, and motivating internal employees to take an active role in the success of your customer community.
- Employee Engagement
- Sponsored by:
- Localist’s …
🔓 19: Impostery
Erica and Brian take a break from election results to talk about imposter syndrome, mental health, and finding trusted confidants.
- All the feels:
🔓 18: I’ll take one Culture, please
Creating a culture in and around your community. Also, epic story time with Erica and Brian — you don’t want to miss it.
- Some personal news:
- Creating culture:
🔓 17: Minimum Viable Community
In this very special episode of the pod recorded live at CMX Summit 2020, Erica and Brian walk through the finer points of launching a new community using their free Community Launch Guide.
- Go For L…
🔓 16: Presentations, networking, and food
A special live episode about community events - user groups, VIP events, and conferences - on Khoros’ new events platform.
🔓 15: Steer, edit, lock, remove, ban
Custom shirts for community pros, moderation best practices, and a role-play in which Erica drops the ban hammer on Brian.
- Get Your Community Shirts!:
- Moderation:
🔓 14: Close to the money
Erica and Brian answer the question “where should community live in an organization?” and detail the pros and cons of each department.
- Where should the community live?:
🔓 13: Get rid of your stupid hero
Data-driven community UI/UX design, best practices, and Brian’s hatred of ridiculously large hero images.
- Design:
- Sponsored by:
🔓 12: People are #1
Architecting a team, building culture, and leading people to be the best they can be. Also, epic rants by Brian.
- Architecting a Team
- Resource: Community Team Leveling Guide
- Resource: Sample Commu…
🔓 11: You get what you pay for
Translating your strategy into technical requirements, engaging with community platform vendors, and negotiating the best deal.
- Pre-Show:
- Brian doesn’t have COVID-19
- Resource: Community Launch Gui…
🔓 10: Back to Failtown
Erica and Brian return to Failtown to tell tales of some of their biggest screw ups. We innovated these failures so that you don’t have to.