In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
How to handle the archiving of old, outdated, and irrelevant content from your community.
“What are some crucial qualities of a community leader? Do you suggest promoting from within and how do I know who to target?” — Kelly Klein
Erica and Brian take a close look at how to create compelling community user guidelines.
“Are there certain company characteristics that are indicators whether a community will have a higher chance of success?” — Brian Koffler
Erica and Brian dive deep on how to translate your strategy into action.
“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit Lakhotia
Erica and Brian explore how Autodesk, Splunk, and Salesforce built pages for their superuser programs.
“NFT and Web3 communities: does financial incentive dilute the sense of community? Is financial incentive/interest a good 'common interest'?” — Ilker Akansel
Erica and Brian explore how OpenSpace and Guru delivered great engagement programs.
“How best to approach when you work for an org that already has a wider community - but you're asked to build a secondary community for something more niche? The wider community is managed by a diffe…
Expanding the number of use cases your community addresses beyond Support.
“How do you rebuild trust in a community where trust has been shattered?” — Cole Zerr
Erica and Brian explore Zendesk and Atlassian community landing pages.
How to bring Thought Leadership into your community to expand your reach, engage senior personas, and inject your perspective into an industry.
“What are your thoughts on an in-person Community summit? When is a good time in the Community lifecycle to consider hosting one? What benefits/ROI do you expect from it?” — Lauren
How to build a successful advocacy program.
“How do you see the role of email in connecting with your community? And how do you see it changing?” – Hannah Whalen
“How can you gauge the 'health' of a community? What indicators or behaviors do you look for?” – Jessica Erhart