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In Before The Lock - Podcast

In Before The Lock

In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.

Business Community Technology Leadership
Update frequency
every 10 days
Average duration
57 minutes
Episodes
109
Years Active
2020 - 2024
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🔓 89: To delete or not to delete

🔓 89: To delete or not to delete

How to handle the archiving of old, outdated, and irrelevant content from your community.

01:00:19  |   Tue 13 Sep 2022
🧵 88: A part of who they are

🧵 88: A part of who they are

“What are some crucial qualities of a community leader? Do you suggest promoting from within and how do I know who to target?” — Kelly Klein

00:04:57  |   Tue 06 Sep 2022
🔓 87: Acceptable trash talk

🔓 87: Acceptable trash talk

Erica and Brian take a close look at how to create compelling community user guidelines.

01:16:47  |   Tue 30 Aug 2022
🧵 86: It’s all about culture

🧵 86: It’s all about culture

“Are there certain company characteristics that are indicators whether a community will have a higher chance of success?” — Brian Koffler

00:05:36  |   Tue 23 Aug 2022
🔓 85: A map of your brain

🔓 85: A map of your brain

Erica and Brian dive deep on how to translate your strategy into action.

01:02:45  |   Tue 16 Aug 2022
🧵 84: Don’t expect miracles

🧵 84: Don’t expect miracles

“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit Lakhotia

00:08:23  |   Tue 09 Aug 2022
🔓 83: Expert elitism

🔓 83: Expert elitism

Erica and Brian explore how Autodesk, Splunk, and Salesforce built pages for their superuser programs.

01:04:11  |   Tue 02 Aug 2022
🧵 82: A room full of mercenaries

🧵 82: A room full of mercenaries

“NFT and Web3 communities: does financial incentive dilute the sense of community? Is financial incentive/interest a good 'common interest'?” — Ilker Akansel

00:07:05  |   Tue 26 Jul 2022
🔓 81: I love a good seasonal engagement program

🔓 81: I love a good seasonal engagement program

Erica and Brian explore how OpenSpace and Guru delivered great engagement programs.

00:45:53  |   Tue 19 Jul 2022
🧵 80: Get aligned

🧵 80: Get aligned

“How best to approach when you work for an org that already has a wider community - but you're asked to build a secondary community for something more niche? The wider community is managed by a diffe…

00:03:54  |   Tue 12 Jul 2022
🔓 79: Even Littler Erica

🔓 79: Even Littler Erica

Erica’s Mom, Donna, joins Brian on this extra-special birthday episode to talk about an award Erica won in high school, her history as a criminal mastermind, and how the daughter of a dentist became …
00:21:32  |   Sat 09 Jul 2022
🔓 78: Begin again

🔓 78: Begin again

Expanding the number of use cases your community addresses beyond Support.

01:05:43  |   Tue 05 Jul 2022
🧵 77: Shattered

🧵 77: Shattered

“How do you rebuild trust in a community where trust has been shattered?” — Cole Zerr

00:03:08  |   Tue 28 Jun 2022
🔓 76: Combo pages

🔓 76: Combo pages

Erica and Brian explore Zendesk and Atlassian community landing pages.

01:13:49  |   Tue 21 Jun 2022
🧵 75: We’re not that important

🧵 75: We’re not that important

“How do you handle 'turning off' when your community is always on?” — Alex Angel
00:04:01  |   Tue 14 Jun 2022
🔓 74: Leading thought

🔓 74: Leading thought

How to bring Thought Leadership into your community to expand your reach, engage senior personas, and inject your perspective into an industry.

01:11:29  |   Tue 07 Jun 2022
🧵 73: Very boondoggle-y

🧵 73: Very boondoggle-y

“What are your thoughts on an in-person Community summit? When is a good time in the Community lifecycle to consider hosting one? What benefits/ROI do you expect from it?” — Lauren

00:06:04  |   Tue 31 May 2022
🧵 71: It ain’t dead

🧵 71: It ain’t dead

“How do you see the role of email in connecting with your community? And how do you see it changing?” – Hannah Whalen

00:03:42  |   Tue 17 May 2022
🧵 70: Behaviors and indicators

🧵 70: Behaviors and indicators

“How can you gauge the 'health' of a community? What indicators or behaviors do you look for?” – Jessica Erhart

00:02:51  |   Tue 10 May 2022
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