In Before The Lock
In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
- Update frequency
- every 10 days
- Average duration
- 57 minutes
- Episodes
- 109
- Years Active
- 2020 - 2024
🔓 49: Gratitude and thankfulness
Erica and Brian deliver messages of gratitude and thankfulness across the community industry.
- Community Industry News:
🔓 48: A beautiful call to action
How to understand the motivations of your visitors to create incentives for them to join. That’s not it, though — don’t forget to onboard them properly.
- Community Industry News:
🔓 47: A numbers game
Promotion is the #1 driver of traffic and acquisition for communities. Don’t forget to tell people about it.
- Community Industry News:
🔓 46: Make learning a team sport
How you can integrate learning and community to drive product affinity, customer happiness, and retention.
- Community Industry News:
🔓 45: Money on the table
How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You’ll learn a lot.
- Community Industry News
🔓 44: Localization = hard
Localization of communities is becoming more common, but it’s more complicated than you think. Erica and Brian walk you through the finer details in a fun role play.
- Community Industry News:
🔓 43: The UI of your operational plan
Erica and Brian talk about why you need a community roadmap, how to build it, and how to present it in your organization.
- Community Industry News:
🔓 42: Ask for 5, get 3
It’s headcount and budget planning season! Follow along as Erica and Brian take you step-by-step through the process so that you can secure the community resources you need to succeed.
- Community Ind…
🔓 41: It’s not apples to apples
Erica and Brian weigh in on a long-standing contentious debate — Social Media vs. Community.
- Community Industry News:
🔓 40: The unsexy reality of launch planning
Erica and Brian dive deep into the tasks required to get a community off of the ground.
- Community Industry News
- Rich Millington’s new book: Build Your Community: Turn your connections into a power…
🔓 39: Standing on the shoulders of a 4-foot giant
Brian and special guest host Holly Firestone celebrate Erica’s birthday by heaping praise, talking about what she’s taught us, and telling embarrassing stories.
- HAPPY BIRTHDAY ERICA KUHL!!!
🔓 38: More of an AND than an OR
Should you host your community on Slack, Discord, or a purpose-built community platform?
- Community Industry News:
🔓 37: A good vanity plate
How to choose a name for your community. It’s more complicated than you think.
- Community Industry News:
🔓 36: The stress test
Soft Launch — the who, what, when, where, and why. Erica and Brian talk through how you can use it to set your new community up for success.
- Community Industry News:
🔓 35: Relocating their house
How to successfully (and unsuccessfully) migrate your community to a new platform.
- Community Industry News:
🔓 34: The “S” stands for “Success”
How Customer Success and Community can partner to ignite education, adoption, satisfaction, upsells, renewals, retention, and advocacy.
- Brian Rights A Wrong:
- Community Industry News:…
🔓 33: Everybody wants a purple pony
How to drive product enhancements and innovation through crowdsourced ideation programs with your community.
- Community Industry News
🔓 32: They love it when you say “Agile”
Working with Product and Engineering to gather customer feedback, increase feature adoption, and build better products with communities.
- Community Industry News:
🔓 31: Relatable pain
Preparing for crises in your community before they happen, acting (or not) in the moment, and recalling some of our most painful/hilarious brushes with drama.
- Community Industry News:
- David Spinks'…
🔓 30: A nice, big, warm hug between Marketing and Community
How Community and Marketing teams can partner together to attract new prospects, convert them into paying customers, and educate them about new product offerings to drive shared value.
- Community Ind…