Impact Pricing

Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Man…

Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digi…

This one is the 9 of Clubs from the Impact Pricing card deck.

 We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, t…

This one is the 9 of Diamonds from the Impact Pricing card deck.

 When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business …

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing.

He is the author of the books ‘The 10 Rule…

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/brilliant-price-move-by…

This one is the 9 of Hearts from the Impact Pricing card deck.

I found it fascinating when I studied subscriptions coming from a more traditional or transactional type of business where people would …

Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency and value creation. 

In this episode, Jon d…

This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-platforms-and-sol…

This one is the 9 of Spades from the Impact Pricing card deck.

 There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply …

Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide the best pricing stra…

This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/three-types-of-b2b-valu…

This one is the 10 of Clubs from the Impact Pricing card deck.

Face it, when you talk to a customer, what you really want to ask them is, "how much would you pay for them?" The problem is they won't …

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and…

This is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/why-your-salespeople-d…

This one is the 10 of Diamonds from the Impact Pricing card deck.

 Different buyers value our products differently, hence, what that should mean to us is we get to do price segmentation, we could be …

Todd Snelgrove is the Senior Director; Value Advisory at SAP. He is a value advisor who helps companies get paid for the value they create.

In this episode, Todd discusses the fundamental importance …

This is an Impact Pricing Blog published on December 14, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/growth-comes-from-value…

This one is the 10 of Hearts from the Impact Pricing card deck.

Besides the alliteration of that meme, the two concepts are crucial. Pricing is possibly the most powerful marketing mix variable you h…

Maciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital businesses. He is also a lecturer and faculty at the…