Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia
Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain.
I…
Blogcast: To Fee or Not To Fee? That is the Question
This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/to-fee-or-not-to-fee-that-…
Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu
Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing…
Blogcast: Your Inward Focus Causes Horrible Decisions
This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/your-inward-focus-caus…
Price Justification Techniques: Building Confidence in Sales with Mike Bosworth
Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application.
In this episode, Mike shares effective pricing strategies and sales techniq…
Blogcast: Fear Stymies Your Growth
This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growt…
Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard
Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for …
Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts
This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-b…
The Collaborative Approach to Value Selling with Steve Laborda
Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and devel…
Blogcast: Proven Value
This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-g…
Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'
This one is the 8 of Clubs from the Impact Pricing card deck.
Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge wha…
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter
Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue.
In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit…
Blogcast: To Discount or Not to Discount
This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-di…
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
This one is the 8 of Diamonds from the Impact Pricing card deck.
Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions…
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimi…
Blogcast: Who Should Own Pricing?
This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/
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Pricing Table Topics: 8 of Hearts – Business Acumen
This one is the 8 of Hearts from the Impact Pricing card deck.
Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would…
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the s…
Blogcast: Listen to Your Market, then Think
This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-t…
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
This one is the 8 of Spades from the Impact Pricing card deck.
You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to b…