Impact Pricing

Luigi Prestinenzi is Sales IQ Group’s Co-Founder and Head of Growth. He founded this company in 2014 and has been helping companies unlock the full potential of their sales teams since then. Luigi ha…

This is an Impact Pricing Blog published on November 3, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-during-supply-c…

Do I really have to tell you how pricing is for? 

I hope not, but let's talk about powerful pricing. It is incredibly powerful. 

You might've heard that, if you could improve pricing by 1% on average…

Kate Mandrell is a trusted executive with a demonstrated track record of over-delivering promised business results in large-scale commercial transformations on leading-edge marketing & sales topics. …

This is an Impact Pricing Blog published on October 27, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-saas-on-top-of-a…

Nobody cares about your features. They only care about what value your features provide them. 

That happens to be one of my favorite sayings. ‘Nobody cares about your features.’

And what's pretty fas…

Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision, he and his team educate, coach, provide resources and build communities for…

This is an Impact Pricing Blog published on October 20, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-saas-on-top-of-a…

I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they're lazy.

It makes me think they haven't thought through what they're really saying …

Mark Cox has been fortunate enough to have sold, structured, and negotiated some of the largest single-sale transactions in North America (including a billion-dollar transaction with a top-10 U.S. ba…

This is an Impact Pricing Blog published on October 13, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/why-aws-can-sell-credits…

Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we make sure we communicate that to our customers so they …

Jennifer Kerr is a results-driven professional with a proven track record of delivering top and bottom-line profitability. She is a strategic thinker with the ability to create a strategy, vision, an…

This is an Impact Pricing Blog published on October 6, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/dont-sell-credits/

If you…

Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when you ask the people who thought they were in a price war, who started it…

Wendy Johnson started out as an M&A consultant at Accenture, and she got to IBM ten years ago. Now, she is the Vice President at PagerDuty.

In this episode, Wendy talks about the reasons you work wit…

This is an Impact Pricing Blog published on Sept 29, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/usage-based-pricing-is-not-…

I don't really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value and how that influences your business, how that influences your pricing …

Frederico Zornig is the CEO of Quantiz Pricing Solutions – a pricing consultancy that aims to increase the profitability of their clients through strategies implementing improvements in the Pricing, …

This is an Impact Pricing Blog published on Sept 22, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/combining-cost-plus-and-va…