Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Blogcast #40: Call It Customer Impact!
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/call-it-customer-impact…
Memecast #43: Pricing has Emotional Power
As far as loving you is concerned, obviously, they love low prices; they love discounts. But the real love happens when we can deliver a ton more value than what they expected, what they actually hav…
How Machine Learning is Changing Pricing Optimization with Damien Robert
Blogcast #39: The Art of Pricing
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-art-of-pricing/
If…
Memecast #42: Real Value Comes From Real Differentiation
Real value is turned into perceived value through marketing.
When we're up against the competition, which most of the time we all. Our customers are buyin…
Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Blogcast #38: The Best Attitude for a Great Value Conversation
Read Full Article Here: https://impactpricing.com/blog/the-best-attitude-for-…
Memecast #41: Costs Don't Drive Pricing
Costs don't drive pricing, willingness to pay drives prices.
I remember 1989. Yes. I'm that old? I was selling automatic test equipment to the semiconductor industry, and I heard this story on the r…
Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell Aerospace, so he has tons of experience. Mark also ho…
Memecast #40: Everybody Affect Value
Every single customer touchpoint customers are evaluating us. They're saying that was a good experience. That was a bad experience. If we mess up an invoice and they have to call to fix it, that's a …
Blogcast #36: Value Based Mindset is Hard for an Organization
This is an Impact Pricing Blog published on December 8, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-power-of-procurement…
Four Pillars of Pricing: How to Become More Efficient in Pricing with Vikas Pal Boaddh
Vikas Pal Boaddh is the Senior Strategic Marketing and Pricing Leader at Honeywell. He started out as a Software Engineer but has switched careers after getting an MBA in Marketing and General Manage…
Blogcast #36: Value Based Mindset is Hard for an Organization
This is an Impact Pricing Blog published on December 1, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/value-based-mindset-is-…
Memecast #39: Pricing is Hard
Yes, pricing is really hard. I personally find it frustrating when I look at companies, doesn't matter the size of the company where they're focused a lot on how do we keep costs down?
How do we cut …
Unlocking the Power of Pricing Analytics to Optimize Your Pricing with Kevin Coppinger
Kevin Coppinger is currently the Director of Analytics in Ferrellgas. He is passionate about leading groups that turn large data into an asset, providing leadership the opportunity for insights and a…
Blogcast #35: Value Based Mindset is Hard for an Individual
This is an Impact Pricing Blog published on November 24, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/value-based-mindset-is…
Memecast #38: Better Products
I've spoken with lots of CEOs who believe that they should get higher margins and they want higher margins. And, by the way, doesn't everybody want higher margins?
But the key is the CEO as well as p…
Why Are There So Many Price Indices to Consider with Scott Miller
Scott Miller is an experienced pricing professional with over 12 years of proven leadership in achieving profit oriented sales growth through advanced pricing techniques. Currently, he works as the V…
Blogcast #34: Freemium or Free Trial
This is an Impact Pricing Blog published on November 17, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/freemium-or-free-trial/…
Memecast #37: Gross Margin Never Matters
Gross margin never matters to pricing. Occasionally, contribution margin does.
This might feel like accounting to you.
Gross margin, contribution margin…. but you've probably heard me say, 'Fixed co…